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Child Passenger Safety Week (September 13-19, 2015)
National Seat Check Saturday (September 19, 2015) 

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Car crashes are a leading cause of death for children 1 to 13 years old. Many times deaths and injuries can be prevented by proper use of car seats, boosters, and seat belts. Use this toolkit for information and ideas on how to generate awareness about child car safety in your community during Child Passenger Safety Week, National Seat Check Saturday, and throughout the year.

Outreach Tips
Talking Points How to Get Public Service Advertisements Placed
Talking Points Digital Outreach Pitch Materials

Order Customizable Materials
NHTSA and the Ad Council have a Child Car Safety online merchandise site [CPS Store]. On this site, you can order flyers, postcards, posters, brochures, and stickers promoting our important message. Many of these materials are customizable before or after printing, so you can promote your community's specific car seat check event. Browse now, or register for free to start ordering. Materials are available in both English & Spanish.

Additional Resources
  Car Seat Registration Campaign Materials

 

How to search.How to search for campaign materials using filters

Banner Ads

3 Items
 Know For Sure<br>Animated Web Banner<br>180x150 / 278x90
Know For Sure
Animated Web Banner
180x150 / 278x90
Preview | Download
 Baby Bottle<br>Animated Web Banner<br>160x600 / 300x250
Baby Bottle
Animated Web Banner
160x600 / 300x250
Preview | Download
 Popsicle<br>Animated Web Banner<br>160x600 / 300x250
Popsicle
Animated Web Banner
160x600 / 300x250
Preview | Download

Earned Media

18 Items View All
 Sample Proclamation
Sample Proclamation Preview | Download
 Sample Proclamation [Spanish]
Sample Proclamation [Spanish] Preview | Download
 Sample Proclamation Letter
Sample Proclamation Letter Preview | Download
 Sample Proclamation Letter [Spanish]
Sample Proclamation Letter [Spanish] Preview | Download
 Talking Points
Talking Points Preview | Download

Flyers

8 Items View All
 CPS Week Twitter Chat Flyer
CPS Week Twitter Chat Flyer Preview | Download
 Popsicle 8x11<br>[Various Formats]
Popsicle 8x11
[Various Formats]
Preview | Download
 Stacking Rings 8x11<br>[Various Formats]
Stacking Rings 8x11
[Various Formats]
Preview | Download
 Know For Sure 8x11<br>[Various Formats]
Know For Sure 8x11
[Various Formats]
Preview | Download
 Office 8x11<br>Various Formats<br>[Spanish]
Office 8x11
Various Formats
[Spanish]
Preview | Download

Images

1 Item
 Car Seat Icons<br>[Various formats]
Car Seat Icons
[Various formats]
Preview | Download

Infographics

3 Items
 Child Passenger Safety Tips
Child Passenger Safety Tips Preview | Download
 Child Car Seat Recommendations
Child Car Seat Recommendations Preview | Download
 Child Car Seat Recommendations [Spanish]
Child Car Seat Recommendations [Spanish] Preview | Download

Other

14 Items View All
 CPS Style And Branding Guidelines
CPS Style And Branding Guidelines Preview | Download
 A Parent's Guide to Playing It Safe with Kids and Cars
A Parent's Guide to Playing It Safe with Kids and Cars Preview | Download
 Know For Sure<br>Outdoor Billboard
Know For Sure
Outdoor Billboard
Preview | Download
 Baby Bottle<br>Outdoor Bus Shelter
Baby Bottle
Outdoor Bus Shelter
Preview | Download
 Popsicle<br>Outdoor Bus Shelter
Popsicle
Outdoor Bus Shelter
Preview | Download

Posters

12 Items View All
 Popsicle 12x18<br>[Various Formats]
Popsicle 12x18
[Various Formats]
Preview | Download
 Stacking Rings 12x18<br>[Various Formats]
Stacking Rings 12x18
[Various Formats]
Preview | Download
 Know For Sure 12x18<br>[Various Formats]
Know For Sure 12x18
[Various Formats]
Preview | Download
 Office 12x18<br>Various Formats<br>[Spanish]
Office 12x18
Various Formats
[Spanish]
Preview | Download
 Locker Room 12x18<br>Various Formats<br>[Spanish]
Locker Room 12x18
Various Formats
[Spanish]
Preview | Download

Radio

3 Items
 PSA: Baseball<br>[:60]
PSA: Baseball
[:60]
Preview | Download
 PSA: Party<br>[:30 | :60]
PSA: Party
[:30 | :60]
Preview | Download
 PSA in Spanish:<br>'Chairs' [:15 | :30 | :60]
PSA in Spanish:
'Chairs' [:15 | :30 | :60]
Preview | Download

Social

3 Items
 Sample Social Media Messaging
Sample Social Media Messaging Preview | Download
 Social Media Countdown Images
Social Media Countdown Images Preview | Download
 CPS Week Twitter Chat Flyer
CPS Week Twitter Chat Flyer Preview | Download

TV Ads

5 Items For Reference Only. Files are not downloadable. Click on PREVIEW for ordering information.
 'Know It All' [:30 & :60]<br>PSA - Public Service Announcement
'Know It All' [:30 & :60]
PSA - Public Service Announcement
Preview | Download
 'Chairs' [:30 & :60]<br>PSA - Public Service Announcement
'Chairs' [:30 & :60]
PSA - Public Service Announcement
Preview | Download
 'Chairs' [:30 & :60]<br>PSA in Spanish
'Chairs' [:30 & :60]
PSA in Spanish
Preview | Download
 'Flashback' [:60]<br>PSA - Public Service Announcement
'Flashback' [:60]
PSA - Public Service Announcement
Preview | Download
 'Flashback' [:30 & :60]<br>PSA in Spanish
'Flashback' [:30 & :60]
PSA in Spanish
Preview | Download

Web Videos

1 Item For internet Use Only. Files not broadcast quality. Click on PREVIEW for more information.
 Child Car Seat Installation Videos<br>[English/Spanish]
Child Car Seat Installation Videos
[English/Spanish]
Preview | Download