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Child Passenger Safety Week (September 14-20, 2014)
National Seat Check Saturday (September 20, 2014) 

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Car crashes are a leading cause of death for children 1 to 13 years old. Many times deaths and injuries can be prevented by proper use of car seats, boosters, and seat belts. Use this toolkit for information and ideas on how to generate awareness about child car safety in your community during Child Passenger Safety Week, National Seat Check Saturday, and throughout the year.

New 2014 Campaign Materials to Promote Car Seat Registration on National Seat Check Saturday:

Car Seat Registration Logos
- English: "Don't Delay - Register Your Car Seat Today"

Car Seat Registration Cards and Infographics
- English
- Spanish

Outreach Tips
Talking Points How to Get Public Service Advertisements Placed
Talking Points Digital Outreach Pitch Materials

Order Customizable Materials
NHTSA and the Ad Council have a Child Car Safety online merchandise site [CPS Store]. On this site, you can order flyers, postcards, posters, brochures, and stickers promoting our important message. Many of these materials are customizable before or after printing, so you can promote your community's specific car seat check event. Browse now, or register for free to start ordering. Materials are available in both English & Spanish.

 

How to search.How to search for campaign materials using filters

Banner Ads

3 Items
Know For Sure
Animated Web Banner
180x150 / 278x90
Preview | Download
Baby Bottle
Animated Web Banner
160x600 / 300x250
Preview | Download
Popsicle
Animated Web Banner
160x600 / 300x250
Preview | Download

Earned Media

16 Items View All
Talking Points Preview | Download
Talking Points [Spanish] Preview | Download
Additional Statistics Preview | Download
Additional Statistics [Spanish] Preview | Download
Sample Proclamation Letter [Spanish] Preview | Download

Flyers

7 Items View All
Know For Sure 8x11
[Various Formats]
Preview | Download
Popsicle 8x11
[Various Formats]
Preview | Download
Stacking Rings 8x11
[Various Formats]
Preview | Download
Locker Room 8x11
Various Formats
[Spanish]
Preview | Download
Office 8x11
Various Formats
[Spanish]
Preview | Download

Images

1 Item
Car Seat Icons
[Various formats]
Preview | Download

Infographics

2 Items
Child Car Seat Recommendations Preview | Download
Child Car Seat Recommendations [Spanish] Preview | Download

Other

14 Items View All
A Parent's Guide to Playing It Safe with Kids and Cars Preview | Download
CPS Style And Branding Guidelines Preview | Download
Know For Sure
Outdoor Billboard
Preview | Download
Baby Bottle
Outdoor Bus Shelter
Preview | Download
Popsicle
Outdoor Bus Shelter
Preview | Download

Posters

12 Items View All
Popsicle 12x18
[Various Formats]
Preview | Download
Stacking Rings 12x18
[Various Formats]
Preview | Download
Know For Sure 12x18
[Various Formats]
Preview | Download
Office 12x18
Various Formats
[Spanish]
Preview | Download
Locker Room 12x18
Various Formats
[Spanish]
Preview | Download

Radio

3 Items
PSA: Baseball
[:60]
Preview | Download
PSA: Party
[:30 | :60]
Preview | Download
PSA in Spanish:
'Chairs' [:15 | :30 | :60]
Preview | Download

Social

2 Items
30-Day Countdown Images / Graphics Preview | Download
Sample Social Media Messaging Preview | Download

TV Ads

5 Items For Reference Only. Files are not downloadable. Click on PREVIEW for ordering information.
'Know It All' [:30 & :60]
PSA - Public Service Announcement
Preview | Download
'Chairs' [:30 & :60]
PSA - Public Service Announcement
Preview | Download
'Chairs' [:30 & :60]
PSA in Spanish
Preview | Download
'Flashback' [:60]
PSA - Public Service Announcement
Preview | Download
'Flashback' [:30 & :60]
PSA in Spanish
Preview | Download

Web Videos

1 Item For internet Use Only. Files not broadcast quality. Click on PREVIEW for more information.
Child Car Seat Installation Videos
[English/Spanish]
Preview | Download