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National Distracted Driving Enforcement Campaign
April 10 - 15, 2015 

U Drive. U Text. U Pay.In recognition of April's National Distracted Driving Awareness Month, NHTSA has planned a number of activities. The Agency is also kicking off its second national highly visible enforcement campaign for distracted driving: U Drive. U Text. U Pay., which is supported by English and Spanish language television, radio and digital advertising.

NHTSA has also developed a robust social media strategy designed to raise public awareness about the consequences of texting and driving. The focus is on the idea that "If you're texting, you're not driving." We anticipate that this message will engage the target audience of men and women 18-34 (slightly skewed toward women) with creative and persuasive messaging on NHTSA social media channels and their media partners.

Paid advertising will run April 6-15, 2015. Click here for the 2015 Media Work Plan.

2015 PEAK Enforcement Kit arrow

 

How to search.How to search for campaign materials using filters

Banner Ads

4 Items
 See The Crash What Led To This<br>[various sizes]
See The Crash What Led To This
[various sizes]
Preview | Download
 49% Do What Led To This Crash<br>[various sizes]
49% Do What Led To This Crash
[various sizes]
Preview | Download
 Here's The Before. Now See The After.<br>[various sizes]
Here's The Before. Now See The After.
[various sizes]
Preview | Download
 If You're Texting, You're Not Driving<br>[various sizes]
If You're Texting, You're Not Driving
[various sizes]
Preview | Download

Earned Media

8 Items View All
 Timeline / Calendar
Timeline / Calendar Preview | Download
 Timeline / Calendar [Spanish]
Timeline / Calendar [Spanish] Preview | Download
 Fact Sheet [Spanish]
Fact Sheet [Spanish] Preview | Download
 Fact Sheet
Fact Sheet Preview | Download
 Sample Press Release<br>Pre-Event
Sample Press Release
Pre-Event
Preview | Download

Infographics

2 Items
 English<br>[set of 5]
English
[set of 5]
Preview | Download
 Spanish<br>[set of 5]
Spanish
[set of 5]
Preview | Download

Logos

2 Items
 Campaign Logo
Campaign Logo Preview | Download
 Campaign Logo<br>[Spanish]
Campaign Logo
[Spanish]
Preview | Download

Plans Buys

2 Items
 Media Buy Summary
Media Buy Summary Preview | Download
 Media Work Plan
Media Work Plan Preview | Download

Posters

10 Items View All
 When You Are Texting While Driving
When You Are Texting While Driving Preview | Download
 If You Put On Makeup While Driving
If You Put On Makeup While Driving Preview | Download
 Multi-Tasking Leads To Multi-Car Pileups
Multi-Tasking Leads To Multi-Car Pileups Preview | Download
 One Second You Are Eating And Driving
One Second You Are Eating And Driving Preview | Download
 Two Things<br>Driving and Eating
Two Things
Driving and Eating
Preview | Download

Radio

2 Items
 End Of Conversation
End Of Conversation Preview | Download
 El Celular Puede Esperar [Spanish]
El Celular Puede Esperar [Spanish] Preview | Download

TV Ads

2 Items For Reference Only. Files are not downloadable. Click on PREVIEW for ordering information.
 English<br>[:15 and :30 TV Ads]
English
[:15 and :30 TV Ads]
Preview | Download
 Spanish<br>[:15 and :30 TV Ads]
Spanish
[:15 and :30 TV Ads]
Preview | Download

Web Videos

2 Items For internet Use Only. Files not broadcast quality. Click on PREVIEW for more information.
 English<br>MP4 Format<br>[:15 and :30 Videos]
English
MP4 Format
[:15 and :30 Videos]
Preview | Download
 Spanish<br>MP4 Format<br>[:15 and :30 Videos]
Spanish
MP4 Format
[:15 and :30 Videos]
Preview | Download