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National Distracted Driving Enforcement Campaign
April 10 - 15, 2014 

U Drive. U Text. U Pay. In recognition of April's National Distracted Driving Awareness Month, NHTSA has planned a number of activities. The Agency is kicking off the first national highly visible enforcement campaign for distracted driving. U Drive. U Text. U Pay. is supported by English and Spanish language television, radio and digital advertising.

NHTSA has also developed a robust social media strategy designed to raise public awareness about the consequences of texting and driving. The focus is on the idea that “If you’re texting, you’re not driving.” We anticipate that this message will engage the target audience of men and women 18-34 (slightly skewed toward women) with creative and persuasive messaging on NHTSA social media channels and their media partners.

Paid advertising will run April 7-15, 2014. Click here for the 2014 Media Work Plan.

 

 

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Banner Ads

4 Items
See The Crash What Led To This
[various sizes]
Preview | Download
49% Do What Led To This Crash
[various sizes]
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Here's The Before. Now See The After.
[various sizes]
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If You're Texting, You're Not Driving
[various sizes]
Preview | Download

Earned Media

3 Items
Fact Sheet Preview | Download
Sample Press Release
Post-Event
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Sample Press Release
Pre-Event
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Infographics

2 Items
English
[set of 5]
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Spanish
[set of 5]
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Logos

2 Items
Campaign Logo Preview | Download
Campaign Logo
[Spanish]
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Radio

2 Items
End Of Conversation Preview | Download
El Celular Puede Esperar [Spanish] Preview | Download

Social

2 Items
Texting and Driving Social Media Strategy Preview | Download
Texting and Driving Content Calendar Preview | Download

TV Ads

2 Items For Reference Only. Files are not downloadable. Click on PREVIEW for ordering information.
English
[:15 and :30 TV Ads]
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Spanish
[:15 and :30 TV Ads]
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Web Videos

2 Items For internet Use Only. Files not broadcast quality. Click on PREVIEW for more information.
English
MP4 Format
[:15 and :30 Videos]
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Spanish
MP4 Format
[:15 and :30 Videos]
Preview | Download