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National Distracted Driving Enforcement Campaign
April 10 - 15, 2015 

U Drive. U Text. U Pay.In recognition of April's National Distracted Driving Awareness Month, NHTSA has planned a number of activities. The Agency is also kicking off its second national highly visible enforcement campaign for distracted driving: U Drive. U Text. U Pay., which is supported by English and Spanish language television, radio and digital advertising.

NHTSA has also developed a robust social media strategy designed to raise public awareness about the consequences of texting and driving. The focus is on the idea that "If you're texting, you're not driving." We anticipate that this message will engage the target audience of men and women 18-34 (slightly skewed toward women) with creative and persuasive messaging on NHTSA social media channels and their media partners.

Paid advertising will run April 6-15, 2015. Click here for the 2015 Media Work Plan.

2015 PEAK Enforcement Kit arrow

 

How to search.How to search for campaign materials using filters

Banner Ads

4 Items
See The Crash What Led To This
[various sizes]
Preview | Download
49% Do What Led To This Crash
[various sizes]
Preview | Download
Here's The Before. Now See The After.
[various sizes]
Preview | Download
If You're Texting, You're Not Driving
[various sizes]
Preview | Download

Earned Media

4 Items
Timeline / Calendar Preview | Download
Sample Press Release
Pre-Event
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Sample Press Release
Post-Event
Preview | Download
Fact Sheet Preview | Download

Infographics

2 Items
English
[set of 5]
Preview | Download
Spanish
[set of 5]
Preview | Download

Logos

2 Items
Campaign Logo Preview | Download
Campaign Logo
[Spanish]
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Plans Buys

1 Item
Media Work Plan Preview | Download

Posters

3 Items
Manifesto A
[Spanish]
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Manifesto B
[Spanish]
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Manifesto C
[Spanish]
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Radio

2 Items
End Of Conversation Preview | Download
El Celular Puede Esperar [Spanish] Preview | Download

TV Ads

2 Items For Reference Only. Files are not downloadable. Click on PREVIEW for ordering information.
English
[:15 and :30 TV Ads]
Preview | Download
Spanish
[:15 and :30 TV Ads]
Preview | Download

Web Videos

2 Items For internet Use Only. Files not broadcast quality. Click on PREVIEW for more information.
English
MP4 Format
[:15 and :30 Videos]
Preview | Download
Spanish
MP4 Format
[:15 and :30 Videos]
Preview | Download