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4th of July Drunk Driving Prevention Campaign
Social Norming Materials 

In 2014, over the Fourth of July holiday (6 p.m. July 3rd to 5:59 a.m. July 7th), 164 people were killed in crashes involving at least one driver or motorcycle operator with a blood alcohol concentration (BAC) of .08 or higher. Those preventable deaths make up 41% of the 397 people killed in motor vehicle traffic crashes over the Fourth of July period.

These marketing tools can be used to fit your needs and objectives while, at the same time, partnering with other states, communities, and organizations on this impaired driving prevention initiative. They are based on two basic principles:

- Buzzed Driving Is Drunk Driving (social norming), and
- Drive Sober or Get Pulled Over (enforcement)

For 4th of July enforcement "Drive Sober or Get Pulled Over" marketing materials, please click HERE

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 Cherry Bomb 160x600
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Earned Media

2 Items
 2016 Fact Sheet
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 2016 Sample News Release
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5 Items
 1 Every 52 Minutes
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 1 in 3
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 Breathalyzer Fines
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 Over 10K Killed
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2 Items
 Buzzed Driving
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 Buzzed Driving
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 July 4th Mary<br>Various Formats<br>[Zip File - 80 MB]
July 4th Mary
Various Formats
[Zip File - 80 MB]
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 July 4th Lisa<br>Various Formats<br>[Zip File - 140 MB]
July 4th Lisa
Various Formats
[Zip File - 140 MB]
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 July 4th Sarah<br>Various Formats<br>[Zip File - 160 MB]
July 4th Sarah
Various Formats
[Zip File - 160 MB]
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 Heart Breaking News<br>Various Formats<br>[Zip File - 70 MB]
Heart Breaking News
Various Formats
[Zip File - 70 MB]
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 Are You Free Tonight?<br>JPG Format<br>142 KB
Are You Free Tonight?
JPG Format
142 KB
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