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Drive Sober or Get Pulled Over
Drunk Driving National Enforcement Crackdown
Paid Media Launch is August 13, 2014 

New 2014 Campaign Materials Coming Soon.

Drive Sober or Get Pulled Over

The 2014 national drunk driving enforcement crackdown, "Drive Sober or Get Pulled Over", goes into effect across the country from August 13 to September 1, 2014. One of the deadliest and most often committed - yet preventable - of crimes [drunk driving], has become a serious safety epidemic in our country.

Welcome pdf A Call To Action pdf Media Work Plan pdf Mobilization Timeline pdf

As law enforcement professionals and highway safety advocates, your efforts will help reduce the number of drunk drivers on the roads and save lives. By increasing State enforcement efforts, raising public awareness through paid, earned, and social media, and maximizing your local resources, you can make a marked difference in our national campaign to save more lives on our roadways. 

Campaign Resources Available
 Products for Enforcement Action Kit (PEAK)
 Ride Sober or Get Pulled Over [motorcycles]
 Breathalyzer No-Refusal Weekend Toolkit
Crackdown Dates To Remember
 Future Dates: 2015-17
 Holiday Season: 2014
How to search.How to search for campaign materials using filters

Banner Ads

6 Items View All
Dark of Knight
Various Sizes
[Zip File - 2 MB]
Preview | Download
Generic
160x600 Invisible A
Preview | Download
Generic
728x90 Invisible
Preview | Download
Generic
300x250 Basic
Preview | Download
Generic
300x250 Invisible
Preview | Download

Earned Media

10 Items View All
Welcome Preview | Download
Welcome
[Spanish]
Preview | Download
Call To Action Preview | Download
Call To Action
[Spanish]
Preview | Download
Fact Sheet Preview | Download

Flyers

2 Items
2014 Crime, Crash,
And Arrest Clock
Preview | Download
2014 High Visibility Enforcement [HVE] Preview | Download

Logos

3 Items
Various Formats Preview | Download
Various Formats
[Spanish]
Preview | Download
Template
[ART Red]
Preview | Download

Other

4 Items
2014 Law Enforcement Liaisons (LEL) Contact List Preview | Download
DRE State Map Preview | Download
Traffic Safety Facts
Alcohol-Impaired Driving (2012 Data)
Preview | Download
NHTSA Resources Preview | Download

Plans Buys

1 Item
Media Work Plan
2014 3Q-4Q
Preview | Download

Posters

13 Items View All
Even Way Out Here
Various Formats
Preview | Download
City Billboard
[Various Formats]
Preview | Download
Small Town
Various Formats
Preview | Download
Warehouse
Various Formats
Preview | Download
There's No Way To Hide It Preview | Download

Radio

5 Items
'You Dont See'
Drive Sober
:30 and :60
Preview | Download
'Party Rewind'
Drive Sober :30
[Spanish]
Preview | Download
'Lost Everything'
Drive Sober :30
[Spanish]
Preview | Download
'Want Ad'
Impaired Riding :30
[Motorcycles]
Preview | Download
'Still See Me'
Impaired Riding :30
[Motorcycles]
Preview | Download

Social

2 Items
Social Media Intro Preview | Download
Twitter Tips Preview | Download

TV Ads

5 Items For Reference Only. Files are not downloadable. Click on PREVIEW for ordering information.
Invisible Cop (Drunk Couple) Preview | Download
Invisible Cop (Buddies) Preview | Download
Invisible Cop (Co-Workers) Preview | Download
Invisible Cop (Motorcycle Busted) Preview | Download
Drive Sober (Spanish) Preview | Download

Web Videos

10 Items For internet Use Only. Files not broadcast quality. Click on PREVIEW for more information. View All
'Dark of Knight'
YouTube Format
[embed only]
Preview | Download
'Trash Pickup'
YouTube Format
[embed only]
Preview | Download
'Ignition Interlock'
YouTube Format
[embed only]
Preview | Download
'No Money'
YouTube Format
[embed only]
Preview | Download
Invisible Cop:
Buddies
WMV Format [:15 / :30]
Preview | Download