Products For Enforcement Action Kit (PEAK)
National Enforcement Crackdown
August 19 - September 5, 2011 

National advertising. Press conferences. Speeches. Each year the national crackdown on impaired driving launches with high-profile events. And this year will be no exception. Your high-visibility frontline enforcement efforts will help to get more impaired drivers off the street, save more lives - and make the 2011 crackdown count.

Research shows high-visibility enforcement has reduced alcohol-impaired driving fatalities by as much as 20 percent. A well-implemented enforcement campaign is (1) intense, (2) frequent, (3) visible, and (4) targeted.

Additional resources available:

• Traffic Fatalities in Alcohol-Impaired-Driving Crashes by State
• National Enforcement Crackdown marketing materials
• No-Refusal Weekend Toolkit