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Drunk Driving National Enforcement Crackdown
Products For Enforcement Action Kit [PEAK]
August 13 - September 1, 2014 

Welcome to the 2014 "Drive Sober or Get Pulled Over" High-Visibility Enforcement Campaign

Please join thousands of law enforcement officers, State and local safety advocates, and the National Highway Traffic Safety Administration in this year's nationwide drunk driving crackdown from August 13 to September 1, 2014.

Welcome pdf A Call To Action pdf Media Work Plan pdf Mobilization Timeline pdf

Research shows that high-visibility enforcement can reduce drunk driving fatalities by as much as 20 percent. That is why you are being given the 2014 Products for Enforcement Action Kit (PEAK), so you can maximize your participation in this year's high-visibility enforcement campaign.

Campaign Resources Available
 National Crackdown Campaign Marketing Materials
 Ride Sober or Get Pulled Over [motorcycles]
 Breathalyzer No-Refusal Weekend Toolkit
Crackdown Dates To Remember
 Future Dates: 2015-17
 Holiday Season: 2014
How to search.How to search for campaign materials using filters

Earned Media

10 Items View All
Welcome Preview | Download
Preview | Download
Call To Action Preview | Download
Call To Action
Preview | Download
Fact Sheet Preview | Download


2 Items
2014 High Visibility Enforcement [HVE] Preview | Download
2014 Crime, Crash,
And Arrest Clock
Preview | Download


3 Items
Various Formats Preview | Download
Various Formats
Preview | Download
[ART Red]
Preview | Download


5 Items
2014 Law Enforcement Liaisons (LEL) Contact List Preview | Download
DRE State Map Preview | Download
ARIDE E-Learning Preview | Download
Traffic Safety Facts
Alcohol-Impaired Driving (2012 Data)
Preview | Download
NHTSA Resources Preview | Download

Plans Buys

2 Items
Media Work Plan
2014 3Q-4Q
Preview | Download
Media Buy Summary Preview | Download