Seat Belts - Social Norming 

The intent of this toolkit is to provide you with marketing materials and earned media tools that you can distribute to meet your local needs and objectives when not engaged in high visibility enforcement. This toolkit also includes messaging and sample templates that you may choose from to support your occupant protection initiatives, and they all carry the social norming message to Buckle Up America. Every trip. Every time.

For the 2012 National Enforcement Mobilization materials, go to Click It or Ticket.