Products for Law Enforcement Action Kit (PEAK)
National Seat Belt Enforcement Mobilization
May 11 - 25, 2015 (Paid Media) / May 18 - 31, 2015 (Enforcement)
The 2015 National Seat Belt Enforcement Mobilization is May 18-31, 2015. NHTSA has prepared this Products for Enforcement Action Kit (PEAK) to help you rally your officers and alert the public to prepare for maximum high-visibility seat belt enforcement.
Statistics show that passenger vehicle occupants are buckling up more during the day, but not enough at night. This mobilization is created to crackdown on violators 24-7, but a strong enforcement effort is urged between the nighttime hours of 6 p.m. and 5:59 a.m. due to the significant number of violators and fatal crashes during this time.
Paid advertising will run from May 11th to May 25th. Click here for a copy of the Media Work Plan.
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