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Products for Law Enforcement Action Kit (PEAK)
National Seat Belt Enforcement Mobilization
May 11 - 25, 2015 (Paid Media) / May 18 - 31, 2015 (Enforcement) 

ciot

Welcome, Law Enforcement. We need your help!

The 2015 National Seat Belt Enforcement Mobilization is May 18-31, 2015. NHTSA has prepared this Products for Enforcement Action Kit (PEAK) to help you rally your officers and alert the public to prepare for maximum high-visibility seat belt enforcement.

Welcome pdf A Call To Action pdf Media Work Plan pdf Mobilization Timeline pdf

Statistics show that passenger vehicle occupants are buckling up more during the day, but not enough at night. This mobilization is created to crackdown on violators 24-7, but a strong enforcement effort is urged between the nighttime hours of 6 p.m. and 5:59 a.m. due to the significant number of violators and fatal crashes during this time.

Paid advertising will run from May 11th to May 25th. Click here for a copy of the Media Work Plan.

National Mobilization Campaign Materialsarrow

How to search.How to search for campaign materials using filters

Earned Media

7 Items View All
 Welcome
Welcome Preview | Download
 Dispatch<br>A Call To Action
Dispatch
A Call To Action
Preview | Download
 Proclamation
Proclamation Preview | Download
 Fact Sheet
Fact Sheet Preview | Download
 Press Release<br>Pre-Event
Press Release
Pre-Event
Preview | Download

Flyers

7 Items View All
 Future Dates<br>[2015-1217]
Future Dates
[2015-1217]
Preview | Download
 Mobilization Timelines<br>[2015-2017]
Mobilization Timelines
[2015-2017]
Preview | Download
 Traffic Safety<br>Law Chart [2015]
Traffic Safety
Law Chart [2015]
Preview | Download
 Crime/Crash Clock<br>[2013 Values]
Crime/Crash Clock
[2013 Values]
Preview | Download
 2015 QR code FAQ
2015 QR code FAQ Preview | Download

Logos

1 Item
 Various Formats<br>English - Spanish
Various Formats
English - Spanish
Preview | Download

Other

10 Items View All
 2013 Motor Vehicle Crashes Overview
2013 Motor Vehicle Crashes Overview Preview | Download
 Evaluation of the 2010 CIOT Mobilization
Evaluation of the 2010 CIOT Mobilization Preview | Download
 Traffic Violations Among Recent Immigrants (FL & TN)
Traffic Violations Among Recent Immigrants (FL & TN) Preview | Download
 State Traffic Safety Information (STSI) Web Site
State Traffic Safety Information (STSI) Web Site Preview | Download
 Seat Belt Use in 2012
Seat Belt Use in 2012 Preview | Download

Plans Buys

1 Item
 Media Work Plan
Media Work Plan Preview | Download