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Speed Prevention TOOLKIT
Obey The Sign or Pay The Fine - Enforcement Materials 

Obey The Sign or Pay The Fine

The intent of this toolkit is to provide you with marketing materials, earned media tools, and marketing ideas you can distribute to fit your local needs and objectives while partnering with other states, communities, and organizations across the country on your speed management program. It includes messaging and templates you may choose from to support your speed management initiatives. The resources available can be used in several capacities and are built on two message platforms:

  • Enforcement - Obey the Sign or Pay the Fine.
  • Social Norming - Stop Speeding Before It Stops You.

For Social Norming marketing materials, please click HERE.

How to search.How to search for campaign materials using filters

Banner Ads

7 Items View All
Spanish Billboard 1 - Obey The Sign Preview | Download
Spanish Billboard 3 - You will be next. Preview | Download
Billboard 1 - Obey The Sign 4125x1320 Preview | Download
Obey The Sign 4125x1320 Preview | Download
Spanish Billboard 2 - Obey The Sign Preview | Download

Earned Media

8 Items View All
Fact Sheet Preview | Download
Fact Sheet (Spanish) Preview | Download
News Release (Spanish) Preview | Download
News Release Preview | Download
Op-Ed Article Preview | Download

Logos

1 Item
Obey The Sign
Various Formats
Preview | Download

Other

1 Item
Traffic Safety Fact Sheets Preview | Download

Posters

5 Items
You'll Be Next
Various Formats
Preview | Download
Hit or Miss
Various Formats
Preview | Download
School Zone
Various Formats
Preview | Download
Don't Speed Or You'll Be Next [Spanish] Preview | Download
Slow for Yellow [Spanish] Preview | Download

Radio

3 Items
'Common Sounds'
Speed Enforcement
Preview | Download
'Very Late'
Speed Enforcement
Preview | Download
'Speed Demon'
Speed Enforcement
Preview | Download

TV Ads

2 Items For Reference Only. Files are not downloadable. Click on PREVIEW for ordering information.
Got a Leadfoot?
In The Neighborhood
SD 4x3 [:30]
Preview | Download
Got a Leadfoot?
In The City
SD 4x3 [:30]
Preview | Download