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Products for Law Enforcement Action Kit (PEAK)
National Seat Belt Enforcement Mobilization
May 11 - 25, 2015 (Paid Media) / May 18 - 31, 2015 (Enforcement) 

Additional 2015 Campaign Materials Coming Soon.


Welcome, Law Enforcement. We need your help!

The 2015 National Seat Belt Enforcement Mobilization is May 18-31, 2015. NHTSA has prepared this Products for Enforcement Action Kit (PEAK) to help you rally your officers and alert the public to prepare for maximum high-visibility seat belt enforcement.

Welcome pdf A Call To Action pdf Media Work Plan pdf Mobilization Timeline pdf

Statistics show that passenger vehicle occupants are buckling up more during the day, but not enough at night. This mobilization is created to crackdown on violators 24-7, but a strong enforcement effort is urged between the nighttime hours of 6 p.m. and 5:59 a.m. due to the significant number of violators and fatal crashes during this time.

Paid advertising will run from May 11th to May 25th. Click here for a copy of the Media Work Plan.

National Mobilization Campaign Materialsarrow

How to search.How to search for campaign materials using filters

Earned Media

7 Items View All
Welcome Preview | Download
A Call To Action
Preview | Download
Proclamation Preview | Download
Fact Sheet Preview | Download
Press Release
Preview | Download


7 Items View All
Future Dates
Preview | Download
Mobilization Timelines
Preview | Download
Traffic Safety
Law Chart [2015]
Preview | Download
Crime/Crash Clock
[2013 Values]
Preview | Download
2015 QR code FAQ Preview | Download


1 Item
Various Formats
English - Spanish
Preview | Download


10 Items View All
2013 Motor Vehicle Crashes Overview Preview | Download
Evaluation of the 2010 CIOT Mobilization Preview | Download
Traffic Violations Among Recent Immigrants (FL & TN) Preview | Download
State Traffic Safety Information (STSI) Web Site Preview | Download
Seat Belt Use in 2012 Preview | Download

Plans Buys

1 Item
Media Work Plan Preview | Download