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Products for Law Enforcement Action Kit (PEAK)
National Seat Belt Enforcement Mobilization
May 19 through June 1, 2014 


Welcome, Law Enforcement. We need your help!

The 2014 National Seat Belt Enforcement Mobilization is May 19 through June 1, 2014. NHTSA has prepared this Products for Enforcement Action Kit (PEAK) to help you rally your officers and alert the public to prepare for maximum high-visibility seat belt enforcement during the day and also at night.

Welcome pdf A Call To Action pdf Media Work Plan pdf Mobilization Timeline pdf

Statistics show that passenger vehicle occupants are buckling up more during the day, but not enough at night. This mobilization is created to crackdown on violators 24-7, but a strong enforcement effort is urged between the nighttime hours of 6 p.m. and 5:59 a.m. due to the significant number of violators and fatal crashes during this time.

Paid advertising will run from May 12th to May 26th. Click HERE for the 2014 Media Work Plan.

National Mobilization Campaign Materialsarrow

How to search.How to search for campaign materials using filters

Earned Media

11 Items View All
Welcome Preview | Download
A Call To Action
Preview | Download
Proclamation Preview | Download
Fact Sheet Preview | Download
Fact Sheet
Preview | Download


6 Items View All
Regional Law Enforcement Liaisons [2014] Preview | Download
Traffic Safety
Law Chart [2014]
Preview | Download
Future Dates
Preview | Download
Mobilization Timelines
Preview | Download
Crime Crash Clock [2014] Preview | Download


1 Item
Various Formats
English - Spanish
Preview | Download


10 Items View All
Evaluation of the 2010 CIOT Mobilization Preview | Download
2012 Motor Vehicle Crashes Overview Preview | Download
Traffic Violations Among Recent Immigrants (FL & TN) Preview | Download
State Traffic Safety Information (STSI) Web Site Preview | Download
Seat Belt Use in 2012 Preview | Download

Plans Buys

2 Items
Media Work Plan Preview | Download
Media Buy Summary Preview | Download