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Idea Exchange

Let us know your thoughts and ideas.

This is a dynamic site and we are regularly reviewing it for improvement. Among many things, we are constantly asking ourselves - and now we are asking YOU, our traffic safety campaign planners and event coordinators, the following questions:

  1. Which assets (e.g. posters, earned media, et al) you found most useful?
  2. Which assets you found less interesting?
  3. What were you looking for - here - that you did not find?
  4. How can we improve this site to better meet your traffic safety campaign needs? ... and lastly ...
  5. FOR STATE USE ONLY - What PSAs were developed that you wish to share with us?

Please forward us your thoughts and suggestions at


Using Child Safety Seats in the Winter

The Massachusetts Highway Safety Division (HSO) developed this 30-second PSA regarding winter car seat safety, specifically the importance of children being strapped into car seats with their winter coats off.


 FHWA Traffic Incident Management

Traffic Incident Management (TIM) Outreach Toolkit Now Available

FHWA's TIM Program consists of a planned and coordinated multi-disciplinary process to detect, respond to, and clear traffic incidents so that traffic flow may be restored as safely and quickly as possible. Effective TIM reduces the duration and impacts of traffic incidents and improves the safety of motorists, crash victims, and emergency responders.

This outreach toolkit was developed to help TIM programs across the country promote their message clearly and cost-effectively. With your help, we can teach the general public about the value of TIM and how we can work together towards the goal of safe, free-flowing, reliable roadways for everyone.

Click here to get your TIM Outreach Toolkit now.

Click It or Ticket

Photo of the Austin Police Department building facing Interstate 35 (as you travel through Austin, TX) with a giant Click It or Ticket banner. Click on the photo to see a larger image.

Austin Police Department HQ

Child Passenger Safety

To promote NHTSA's Know For Sure Campaign, the Iowa Governor's Traffic Safety Bureau, Blank Children's Hospital, and the Integer Group distributed child passenger safety messages encouraging parents ... and NHTSA Region 7 helped to ensure this statewide event reached thousands of families. Click HERE for details.


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