Saint Patrick's Day - March 17, 2016
Drunk Driving Prevention Campaign
Buzzed Driving is Drunk Driving
New 2016 Campaign Materials Coming Soon
|For too many Americans, St. Patrick’s Day has ended in tragedy due to drunk drivers getting behind the wheel. Over St. Patrick’s Day from 2009 to 2013, there were a total of 276 lives lost in drunk-driving crashes.
These marketing tools can be used to fit your needs and objectives while, at the same time, partnering with other States, communities, and organizations on this drunk driving prevention initiative. They are based on the two basic principles that, on Saint Patrick's Day:
Drive Sober or Get Pulled Over (enforcement), and
Buzzed Driving Is Drunk Driving (social norming)
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