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The intent of this CIOT promotional planner is to provide you with marketing materials, earned media tools, and marketing ideas that you can distribute to meet your local needs and objectives while partnering with other States, communities, and organizations across the country on this promotional program.
This planner includes messaging and templates that you may choose from to support your occupant protection initiatives surrounding the Click It or Ticket mobilization. The marketing materials and earned media tools can be used in several capacities and all carry the Click It or Ticket theme to reinforce our message.
Please select, tailor, and distribute this planner in a way that best fits your local situation and objectives. |
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The TV spots on this site are not broadcast quality. To request a Beta SP tape for network use, please contact NHTSA/OCI at 202-366-9550. |
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| Friendly Rural Cop |
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Radio spots can be downloaded by right-clicking (ctrl+click on Mac) and selecting "Save Target As." Radio spots will not be shipped. These downloads are broadcast quality. |
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Please click on the thumbnail provided for online viewing. To access the animated or static files, right-click on the link and select "Save Target As."
States and partners interested in linking their Web banners from an online media buy to a landing page with the Click It or Ticket message may use the following URLs: |
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Linking to one of these landing pages is a great way to incorporate rich media into a media buy at a very low cost. |
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Spanish Posters
(click on the image of interest for its corresponding high-resolution press-ready PDF file.)
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Additional Resources (coming soon) |
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