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Child Passenger Safety Week: September 18-24, 2016
National Seat Check Saturday: September 24, 2016 

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Every 33 seconds, one child under the age of 13 is involved in a crash. Many times deaths and injuries can be prevented by proper use of car seats, boosters, and seat belts. Use this toolkit for information and ideas on how to generate awareness about child car safety in your community during Child Passenger Safety Week, National Seat Check Saturday, and throughout the year.

Outreach Tips
Talking Points How to Get Public Service Advertisements Placed
Talking Points Digital Outreach Pitch Materials

Order Customizable Materials
NHTSA and the Ad Council have a Child Car Safety online merchandise site [CPS Store]. On this site, you can order flyers, postcards, posters, brochures, and stickers promoting our important message. Many of these materials are customizable before or after printing, so you can promote your community's specific car seat check event. Browse now, or register for free to start ordering. Materials are available in both English & Spanish.

Additional Resources
  Car Seat Registration Campaign Materials

 

How to search.How to search for campaign materials using filters

Banner Ads

9 Items View All
 Secure His Future<br>300x600<br>Donated and Paid Media
Secure His Future
300x600
Donated and Paid Media
Preview | Download
 Secure His Future<br>300x250<br>Donated and Paid Media
Secure His Future
300x250
Donated and Paid Media
Preview | Download
 Secure His Future<br>728x90<br>Donated and Paid Media
Secure His Future
728x90
Donated and Paid Media
Preview | Download
 Secure Her Future<br>300x250<br>Donated and Paid Media
Secure Her Future
300x250
Donated and Paid Media
Preview | Download
 Secure Her Future<br>728x90<br>Donated and Paid Media
Secure Her Future
728x90
Donated and Paid Media
Preview | Download

Earned Media

16 Items View All
 2016 Sample Proclamation
2016 Sample Proclamation Preview | Download
 Muestra de Proclamación
Muestra de Proclamación Preview | Download
 Muestra de Carta de Proclamación
Muestra de Carta de Proclamación Preview | Download
 2016 Sample Proclamation Letter
2016 Sample Proclamation Letter Preview | Download
 Hechos y Temas de Conversación
Hechos y Temas de Conversación Preview | Download

Flyers

21 Items View All
 Flyer for Print Use<br>'Secure His Future'<br>Donated and Paid Media
Flyer for Print Use
'Secure His Future'
Donated and Paid Media
Preview | Download
 'Asegúrale su Futuro'<br>[anuncio de prensa o revista]<br>Donado y Pagado
'Asegúrale su Futuro'
[anuncio de prensa o revista]
Donado y Pagado
Preview | Download
 Flyer for Print Use<br>'Secure Her Future'<br>[Donated and Paid Media]
Flyer for Print Use
'Secure Her Future'
[Donated and Paid Media]
Preview | Download
 'Asegúrale su Futuro'<br>[anuncio de prensa o revista]<br>Donado y Pagado
'Asegúrale su Futuro'
[anuncio de prensa o revista]
Donado y Pagado
Preview | Download
 Car Seat Installation Checklist [For Print Use]
Car Seat Installation Checklist [For Print Use] Preview | Download

Images

1 Item
 Car Seat Icons<br>[Various formats]
Car Seat Icons
[Various formats]
Preview | Download

Infographics

3 Items
 Child Passenger Safety Tips
Child Passenger Safety Tips Preview | Download
 Child Car Seat Recommendations
Child Car Seat Recommendations Preview | Download
 Child Car Seat Recommendations [Spanish]
Child Car Seat Recommendations [Spanish] Preview | Download

Other

25 Items View All
 Parada de Autobús<br>'Asegúrale su futuro'<br>Donado y Pagado
Parada de Autobús
'Asegúrale su futuro'
Donado y Pagado
Preview | Download
 Carterela<br>'Empieza por sentarlo aquí'<br>Donado y Pagado
Carterela
'Empieza por sentarlo aquí'
Donado y Pagado
Preview | Download
 Carterela<br>'Asegúrale su futuro'<br>Donado y Pagado
Carterela
'Asegúrale su futuro'
Donado y Pagado
Preview | Download
 Carterela<br>'Asegúrale su futuro'<br>Donado y Pagado
Carterela
'Asegúrale su futuro'
Donado y Pagado
Preview | Download
 Outdoor Bus Shelter<br>'Secure His Future'<br>Donated and Paid
Outdoor Bus Shelter
'Secure His Future'
Donated and Paid
Preview | Download

Posters

11 Items View All
 Stacking Rings 12x18<br>[Various Formats]
Stacking Rings 12x18
[Various Formats]
Preview | Download
 Know For Sure 12x18<br>[Various Formats]
Know For Sure 12x18
[Various Formats]
Preview | Download
 Locker Room 12x18<br>Various Formats<br>[Spanish]
Locker Room 12x18
Various Formats
[Spanish]
Preview | Download
 Office 12x18<br>Various Formats<br>[Spanish]
Office 12x18
Various Formats
[Spanish]
Preview | Download
 Pencil
Pencil Preview | Download

Radio

21 Items View All
 Age Means Everything [:30 PSA]<br>Donated and Paid Media
Age Means Everything [:30 PSA]
Donated and Paid Media
Preview | Download
 Edad Significa Todo [:30 PSA]<br>Donado y Pagado
Edad Significa Todo [:30 PSA]
Donado y Pagado
Preview | Download
 Age Means Everything [:60 PSA]<br>Donated and Paid Media
Age Means Everything [:60 PSA]
Donated and Paid Media
Preview | Download
 Edad Significa Todo [:60 PSA]<br>Donado y Pagado
Edad Significa Todo [:60 PSA]
Donado y Pagado
Preview | Download
 Déjame Preguntarte [:15 PSA]<br>Donado
Déjame Preguntarte [:15 PSA]
Donado
Preview | Download

Social

2 Items
 Para Nuestros Socios Digitales
Para Nuestros Socios Digitales Preview | Download
 CPS Week 2016 Twitter Chat Flyer
CPS Week 2016 Twitter Chat Flyer Preview | Download

TV Ads

9 Items For Reference Only. Files are not downloadable. Click on PREVIEW for ordering information. View All
 'Les Das Un Futuro'<br>[:15 PSA]<br>Donado
'Les Das Un Futuro'
[:15 PSA]
Donado
Preview | Download
 'Les Das Un Futuro'<br>[:30 PSA]<br>Donado
'Les Das Un Futuro'
[:30 PSA]
Donado
Preview | Download
 'The Future' [:15 PSA]<br>Donated Media Only
'The Future' [:15 PSA]
Donated Media Only
Preview | Download
 Question Everything [:15 PSA]<br>Donated Media Only
Question Everything [:15 PSA]
Donated Media Only
Preview | Download
 'The Future' [:30 PSA]<br>Donated Media Only
'The Future' [:30 PSA]
Donated Media Only
Preview | Download

Web Videos

1 Item For internet Use Only. Files not broadcast quality. Click on PREVIEW for more information.
 Child Car Seat Installation Videos<br>[English/Spanish]
Child Car Seat Installation Videos
[English/Spanish]
Preview | Download