Nothing is more important to the success of your communications effort and in maximizing limited resources than having a strategic, well-thought-out communications plan that outlines how you intend to deliver your life-saving messages to your target audiences.

Good planning almost always starts with a clear understanding of the target audiences -- followed by a coordinated set of simple and direct messages -- delivered through the most productive and cost-effective forms of communications -- to reach and motivate your targets.

Please review this section to learn more about many of the important questions and issues that should be considered as you begin developing your communications plan.