Teens buckle up far less frequently than adults do. Despite efforts aimed at increasing belt use among teens, observed seat belt use among teens and young adults (16 to 24 years old) stood at 76 percent in 2006 – the lowest of any age group. In fact, in 2006 the majority (58%) of young people 16 to 20 years old involved in fatal motor vehicle crashes were unbuckled.

This section contains marketing material and sample earned media tools that have been tested in teen seat belt demonstration projects. You can customize for local use to meet specific objectives, while simultaneously joining with other States, communities, and organizations across the country. We’ve included messaging and sample templates that can serve as the foundation of your teen seat belt initiatives. Please select, tailor, and distribute this material in a way that best fits your needs.