Marketing Tools Advertising & Marketing Resources Developing the Communications Program Evaluation Glossary Sample communications program checklist The lessons learned from past highway safety campaigns are clear. Integrated campaigns that have combined strong, targeted advertising with high-visibility enforcement and publicity about that enforcement have proven to be most effective in creating real, measurable change in public behavior. Please use the material in this section to help you better pinpoint your audience, understand and manage the creative process, and maximize your dollars as you seek to affect your target audiences.
United States Department of Transportation