Car crashes are the leading cause of death for children age 1 to 13. Many times deaths and injuries can be prevented by proper use of car seats, boosters and seat belts.
NHTSA and the Ad Council launched a new series of public service ads (PSAs) that urge parents to protect their child’s future at every stage of life, by making sure they secure them in the correct car seat for their age, height, and weight. The campaign materials were created pro bono by Casanova and Misterface and include English and Spanish radio, print, outdoor and web banner ads. The English PSAs direct to SaferCar.gov/TheRightSeat and the Spanish ads direct to www.SaferCar.gov/protegidos where parents can find more information on how to determine if their child is in the right seat for his or her age and size.
Use these free safety materials to generate awareness about child car safety in your community throughout the year. Want to customize one of our radio or print PSAs with the tag of your local DOT or organization? Please email Elizabeth at email@example.com for more information on this process. Assets are available for use in donated and paid media.
Target Audience: Parents and caregivers of children 0-12 years old