NHTSA data show that as children get older they are less likely to want to buckle up. Over the past 5 years, 1,552 kids between the ages of 8 and 14 died in car, SUV and van crashes – of those who died, almost half were unbelted.
Parents need regular and salient reminders to consistently ensure seatbelt compliance for themselves and their tween children. The Tween Seat Belt Safety campaign aims to improve the consistent and proper use of seat belts and reaffirms that “life as a parent is full of compromises, but seat belt safety for my child is not up for negotiation.” Parents will be motivated to make sure their children are consistently and properly wearing their seat belts at all times.
The PSAs, produced in partnership with the Ad Council and created pro bono by McCann Worldgroup, Casanova Pendrill, and Mister Face, are available in English and Spanish.
Want to customize one of our radio or print PSAs with the tag of your local DOT or organization? Please email Elizabeth at firstname.lastname@example.org for more information on this process. Assets are available for use in donated and paid media.
Target Audience: Parents and caregivers of children 8-14 years old.