Communication Program Event

<State> is conducting a statewide, high-visible enforcement effort for three weeks; starting in mid-August through Labor Day.

STEP ONE:

<State> policy is to enforce .08 BAC laws.

STEP TWO:

 <State> program will provide overtime enforcement over 75% of <state>.

STEP THREE:

STEP FOUR:

Who are we talking to?

What do we want them to do?

What do we want them to think?

What obstacles stand in our way?

What resources are available to deliver this communication?

What areas of <state> are we covering?

STEP FIVE: Evaluation