Summer Driving Tips
Whatever your Summer getaway plans, take time to review some Summer road travel safety tips before you leave. Prevention and planning are much easier than dealing with the consequences of a breakdown or, worse yet, a highway crash. Read More
Move Over - It's The Law.
NHTSA is working to increase awareness of MOVE OVER laws and highlight the need to protect our law enforcement personnel who place themselves at risk to protect motorists. Read More
Everyone has preferences when it comes to transportation, but there’s one that we all share - we all are pedestrians. Read More
TireWise Consumer Education Campaign
TireWise will help consumers make more informed choices every step of the way when it comes to choosing and caring for their tires - keeping them safer and saving them money at the same time. Read More
Safety In Numbers
NHTSA's new online monthly newsletter on hot topics in traffic safety - including problem identification, people at risk, and recommended practices and solutions to mitigate injury and death on our nation's roadways. Read More
Traffic Safety Marketing
Welcome to the National Highway Traffic Safety Administration communications resource for States, partner organizations, and highway safety professionals.
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Latest TSM News
Now Available - National Teen Driver Safety Week Campaign MaterialsMotor vehicle crashes are the leading cause of death for 14-18 year olds in the U.S. In fact, almost half of the teen drivers involved in a crash die. Yet, a recent survey show that only 25% of parents have had a serious talk with their kids about the key components of driving.
Get your campaign materials now!
A Reminder - Drunk Driving National Enforcement Crackdown Materials Now AvailableJoin thousands of law enforcement officers, State and local safety advocates, and NHTSA in this year's national drunk driving crackdown from August 21 to September 7, 2015 (Labor Day weekend). NHTSA has created this Products for Enforcement Action Kit (PEAK) so you can maximize your participation in this high-visibility enforcement campaign.
NHTSA 2016 Communications CalendarGet a head start on NHTSA's traffic safety campaigns for 2016.
New 2015 Campaign Materials to Promote Car Seat Registration on National Seat Check SaturdayUse these new 2015 campaign materials to promote car seat registration during National Seat Check Saturday and ideas on how to generate awareness via social media about child car safety in your community.
Seat Belt Safety - Tweens (ages 8 to 14)This campaign aims to increase the consistent and proper use of seat belts among tweens (ages 8-14). The goal is for kids to develop good seat belt practices that will stay a habit into driving age and adulthood. The ads, targeting parents and caregivers of tweens, feature common family driving situations and highlight the challenges that parents and caregivers can face when trying to ensure the safety of all passengers.
August 21 - September 7, 2015Drunk Driving National Enforcement Crackdown
(Labor Day Weekend)
September 13-19, 2015Child Passenger Safety Week
September 19, 2015National Seat Check Saturday
October 18 - 24, 2015National Teen Driver Safety Week