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Drive Sober or Get Pulled Over

Drunk Driving National Enforcement Crackdown                      Aug 19 - Sept 7, 2015

Drive Sober or Get Pulled Over          Read More  

CPS Week

Child Passenger Safety Week                                               September 13-19, 2015

National Seat Check Saturday - September 19, 2015       Read More  

Teen Driver Safety Week

National Teen Driver Safety Week                                                     October 18-24, 2015

Set the rules before they hit the road.       Read More  

Halloween Drunk Driving Prevention

Halloween Drunk Driving Prevention                                          October 31, 2015

They will see you before you see them.         Read More  

Buckle Up This Thanksgiving

Thanksgiving Weekend Travel                                                           November 27, 2015

Buckle Up America. Every Trip. Every Time.         Read More  


Traffic Safety Marketing 

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  • Now Available - National Teen Driver Safety Week Campaign Materials
    Motor vehicle crashes are the leading cause of death for 14-18 year olds in the US. In fact, in 2013, there were 2,614 teen (15-19 year old) passenger vehicle drivers involved in fatal crashes and an estimated 130,000 were injured. Yet, a recent survey shows that only 25% of parents have had a serious talk with their kids about the key components of driving. Parents need to take the time to talk with their kids about the many dangers of driving. Those dangers include alcohol, seat belts, texting, speeding, and extra passengers.

    Get your campaign materials now!
  • A Reminder - Drunk Driving National Enforcement Crackdown Materials Now Available
    Join thousands of law enforcement officers, State and local safety advocates, and NHTSA in this year's national drunk driving crackdown from August 21 to September 7, 2015 (Labor Day weekend). NHTSA has created this Products for Enforcement Action Kit (PEAK) so you can maximize your participation in this high-visibility enforcement campaign.
  • NHTSA 2016 Communications Calendar
    Get a head start on NHTSA's traffic safety campaigns for 2016.
  • New 2015 Campaign Materials to Promote Car Seat Registration on National Seat Check Saturday
    Use these new 2015 campaign materials to promote car seat registration during National Seat Check Saturday and ideas on how to generate awareness via social media about child car safety in your community.
  • Seat Belt Safety - Tweens (ages 8 to 14)
    This campaign aims to increase the consistent and proper use of seat belts among tweens (ages 8-14). The goal is for kids to develop good seat belt practices that will stay a habit into driving age and adulthood. The ads, targeting parents and caregivers of tweens, feature common family driving situations and highlight the challenges that parents and caregivers can face when trying to ensure the safety of all passengers.
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