FHWA's Traffic Incident Management (TIM) Outreach Toolkit helps keep us safe and moving on our roadways. When anything occurs that affects our roadways, TIM practices help keep everyone (other drivers and emergency responders) safe and keep traffic moving until traffic is flowing normally again. When it comes to your life, time truly matters. Read More
Everyone has preferences when it comes to transportation, but there’s one that we all share - we all are pedestrians. Read More
NHTSA's new online monthly newsletter on hot topics in traffic safety - including problem identification, people at risk, and recommended practices and solutions to mitigate injury and death on our nation's roadways. Read More
Traffic Safety Marketing
Welcome to the National Highway Traffic Safety Administration communications resource for States, partner organizations, and highway safety professionals.
This is our one-stop-shop for the latest communications news, campaign materials, and marketing techniques.
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Latest TSM News
April is Distracted Driving Awareness MonthThe Strategic Media Buy Plan is now available. Paid advertising will run April 7-15. Enforcement will be carried out April 10-15.
May is Motorcycle Safety Awareness MonthMotorcyclists have all the same rights and privileges as any motor vehicle driver. So, drivers and riders are reminded to safely "Share The Road".
Traffic Incident Management (TIM) Outreach Toolkit Now AvailableFHWA's TIM Outreach Toolkit consists of a planned and coordinated process to detect, respond to, and clear traffic incidents so that traffic flow may be restored as safely and quickly as possible.
Memorial Day Weekend CIOT Law Enforcement PEAK Materials Now Available.This mobilization was created to crackdown on violators 24/7, but a strong enforcement effort is urged between the nighttime hours of 6pm to 6am bacause of the significant number of violators and fatal crashes during this time. Paid advertising will run May 12-26.
April 2014National Distracted Driving Awareness Month
May 2014Motorcycle Safety Awareness Month
May 5, 2014Cinco De Mayo
Drunk Driving Prevention Campaign
May 19 - June 1, 2014Click It or Ticket
National Seat Belt Enforcement Campaign