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African-American Seat Belt Toolkit 

The National Highway Traffic Safety Administration (NHTSA) has developed this toolkit to educate African-Americans about the importance of seat belts as well as encourage and increase usage to reduce the large disparity in seat belt use between African-Americans and other American motorists. According to the most recent data from the Web-based Injury Statistic Query and Reporting System (WISQARS), motor vehicle crashes are the leading cause of unintentional injury deaths for African-Americans of all ages and the leading cause of death for African-American children ages 1 to 14.1

Furthermore, as of 2013, only 81% of African-Americans reported regular belt use compared to the national average of 87%.2 This evident lack of seat belt usage and the corresponding injuries and fatalities showcase the urgent need for outreach and engagement within the African-American community. Working to eliminate this disparity from the African-American community requires the hard work of many people and organizations. To reinforce these efforts, NHTSA’s African-American seat belt toolkit offers free, user-friendly materials for State, community, and individual organizations to utilize for population-specific community engagement and awareness.

Learn more about how you can help to spread the word about seat belt safety in the African-American community by reading "How to Use This Toolkit".

1 CDC, C.F (2013). Web based Injury Statistic Query and Reporting System (WISQARS) (Online). Retrieved from the National Center for Injury Prevention and Control, CDC: www.cdc.gov/ncipc/wisgars
2 Pickrell, T. M., & Liu, C. (2015). Occupant Restraint Use in 2013: Results From the National Occupant Protection Use Survey Controlled Intersection Study. Washington, DC: National Highway Traffic Safety Administration.

Additional Resources:
arrow  Click here for additional campaign materials on "Buckle Up America"


Earned Media

4 Items
 Sample eBlast [Kids]
Sample eBlast [Kids] Preview | Download
 Sample eBlast [Hand]
Sample eBlast [Hand] Preview | Download
 Sample eBlast [Seat Belt]
Sample eBlast [Seat Belt] Preview | Download
 Sample News Release (Black History Month)
Sample News Release (Black History Month) Preview | Download

Infographics

2 Items
 Infographics Option 1 [4-page PDF]
Infographics Option 1 [4-page PDF] Preview | Download
 Infographics Option 2 [1-page PDF]
Infographics Option 2 [1-page PDF] Preview | Download

Logos

2 Items
 Buckle Up Logo [Color]
Buckle Up Logo [Color] Preview | Download
 Buckle Up Logo [B/W]
Buckle Up Logo [B/W] Preview | Download

Other

3 Items
 How To Use This Toolkit
How To Use This Toolkit Preview | Download
 PowerPoint Presentation
PowerPoint Presentation Preview | Download
 What Is Your Seat Belt IQ?
What Is Your Seat Belt IQ? Preview | Download