Buckle Up. Every Trip. Every Time.

Social Norming Campaign

Buckle Up. Every Trip. Every Time. is a year-round social norming campaign that focuses on seat belt use. This page has resources that can be used year-round to encourage drivers and their passengers to always wear a seat belt. 

Many assets are available in English and Spanish. Share this information with partner organizations to help spread the message across communities.

We've prepared talking points related to seat belt safety. After downloading, we encourage you to add local stats and facts to the document.

• Coming Soon: Spanish 

National statistics related to this topic are available in our Seat Belt Safety section.

Sample social media posts are available for you to use on your various social media platforms, including Facebook, X and Instagram.

Our image library, linked below in the Resource section, has a variety of images that you can associate with these sample social media posts.

During the Thanksgiving holiday, you can use many of the resources available on this page to increase your seat belt safety messaging. In addition, stats and assets specific to the holiday are available. 

Thanksgiving Stats

• During the Thanksgiving holiday weekend in 2023 (6 p.m. on Wednesday, November 22, to 5:59 a.m. on Monday, November 27), there were 309 passenger vehicle occupants killed in traffic crashes across the nation, and 44% (135) were unrestrained.
• Not wearing a seat belt proved to be deadly at any time of the day during the Thanksgiving holiday weekend in 2023: 47% of those killed in nighttime crashes were unbuckled, and 38% of those killed in daytime crashes also were unbuckled.
• Yearly national statistics related to this topic are available in our Seat Belt Safety section.
   
• Coming Soon: Spanish News Release

• Top 5 things you should know about buckling up: English | Spanish
• NHTSA Image Library: Seat Belts
• More Seat Belt Resources
• Sign up to get campaign updates via email from Traffic Safety Marketing