Buckle Up. Every Trip. Every Time.

Social Norming Campaign

Buckle Up. Every Trip. Every Time. is a year-round social norming campaign that focuses on seat belt use. This page has resources that can be used year-round to encourage drivers and their passengers to always wear a seat belt. 

Many assets are available in English and Spanish. Share this information with partner organizations to help spread the message across communities.

National statistics related to this topic are available in our Seat Belt Safety section.

During the Thanksgiving holiday, you can use many of the resources available on this page to increase your seat belt safety messaging. In addition, stats and assets specific to the holiday are available.

• Stats: During the Thanksgiving holiday weekend in 2024 (6 p.m. on Wednesday, November 27, to 5:59 a.m. on Monday, December 2), there were:
  • 286 passenger vehicle occupants killed in traffic crashes across the nation, and 45% (128) were unrestrained
  • 50% of those killed in nighttime crashes were unbuckled, and 36% of those killed in daytime crashes also were unbuckled
• Coming Soon: News Release | Spanish

We've prepared talking points related to seat belt safety. After downloading, we encourage you to add local stats and facts to the document.

• Top 5 things you should know about buckling up: English | Spanish
• NHTSA Image Library: Seat Belt Safety
• More Seat Belt Resources
• Sign up to get campaign updates via email from Traffic Safety Marketing