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4th of July Drunk Driving Prevention Campaign
Drive Sober or Get Pulled Over
Enforcement Campaign Materials 

Americans love to celebrate the Fourth of July with family, friends, food and fireworks, but all too often the festivities turn tragic on the nation's roads. The fact is, this iconic American holiday is also one of the deadliest holidays of the year due to drunk-driving crashes.

According to data from NHTSA, during July 4th holiday period over the last five years (from 2009 to 2013), 750 people lost their lives in crashes involving drivers with a BAC of .08 or more. These fatalities account for 39% percent of all motor vehicle traffic fatalities over this same five-year period.

These marketing tools can be distributed to fit your local needs and objectives while, at the same time, partnering with other States, communities, and organizations on this drunk driving prevention initiative. They are based on two basic principles:
  - Drive Sober or Get Pulled Over (enforcement), and
  - Buzzed Driving Is Drunk Driving (social norming)

4th of July "Buzzed Driving" social norming materials 

How to search.How to search for campaign materials using filters

Banner Ads

11 Items View All
 Animated Web Banner<br>July 4th, 2015 [300x250]
Animated Web Banner
July 4th, 2015 [300x250]
Preview | Download
 Animated Web Banner<br> July 4th, 2015 [160x600]
Animated Web Banner
July 4th, 2015 [160x600]
Preview | Download
 Animated Web Banner<br>July 4th, 2015<br>[728x90]
Animated Web Banner
July 4th, 2015
[728x90]
Preview | Download
 Fireworks<br>Various Sizes<br>[Zip File - 5 MB]
Fireworks
Various Sizes
[Zip File - 5 MB]
Preview | Download
 Freedom<br>Various Sizes<br>[ZIP File - 700 KB]
Freedom
Various Sizes
[ZIP File - 700 KB]
Preview | Download

Earned Media

2 Items
 2015 Fact Sheet
2015 Fact Sheet Preview | Download
 2015 Sample News Release
2015 Sample News Release Preview | Download

Infographics

2 Items
 Infographics - Moon<br>[ZIP File - 1 MB]
Infographics - Moon
[ZIP File - 1 MB]
Preview | Download
 Infographics - Bottle<br>[ZIP File - 1 MB]
Infographics - Bottle
[ZIP File - 1 MB]
Preview | Download

Logos

2 Items
 Various Formats
Various Formats Preview | Download
 Various Formats<br>[Spanish]
Various Formats
[Spanish]
Preview | Download

Posters

16 Items View All
 Billboard & City<br>Various Formats<br>[Zip File - 110 MB]
Billboard & City
Various Formats
[Zip File - 110 MB]
Preview | Download
 Billboard & Fireworks<br>Various Formats<br>[Zip File - 100 MB]
Billboard & Fireworks
Various Formats
[Zip File - 100 MB]
Preview | Download
 Garage<br>Various Formats<br>[Zip File - 123 MB]
Garage
Various Formats
[Zip File - 123 MB]
Preview | Download
 Town<br>Various Formats<br>[Zip File - 123 MB]
Town
Various Formats
[Zip File - 123 MB]
Preview | Download
 Female Checkpoint<br>Various Formats<br>[Zip File - 80 MB]
Female Checkpoint
Various Formats
[Zip File - 80 MB]
Preview | Download

Radio

5 Items
 'You Dont See'<br>Drive Sober<br>:30 and :60
'You Dont See'
Drive Sober
:30 and :60
Preview | Download
 'Party Rewind'<br>Drive Sober :30<br>[Spanish]
'Party Rewind'
Drive Sober :30
[Spanish]
Preview | Download
 'Lost Everything'<br>Drive Sober :30<br>[Spanish]
'Lost Everything'
Drive Sober :30
[Spanish]
Preview | Download
 'Want Ad'<br>Impaired Riding :30<br>[Motorcycles]
'Want Ad'
Impaired Riding :30
[Motorcycles]
Preview | Download
 'Still See Me'<br>Impaired Riding :30<br>[Motorcycles]
'Still See Me'
Impaired Riding :30
[Motorcycles]
Preview | Download

Social

3 Items
 Social Media Images
Social Media Images Preview | Download
 Selfies [set of 4] - Drive Sober or Get Pulled Over
Selfies [set of 4] - Drive Sober or Get Pulled Over Preview | Download
 Sample Tweets
Sample Tweets Preview | Download

TV Ads

5 Items For Reference Only. Files are not downloadable. Click on PREVIEW for ordering information.
 Invisible Cop (Drunk Couple)
Invisible Cop (Drunk Couple) Preview | Download
 Invisible Cop (Buddies)
Invisible Cop (Buddies) Preview | Download
 Invisible Cop (Co-Workers)
Invisible Cop (Co-Workers) Preview | Download
 Invisible Cop (Motorcycle Busted)
Invisible Cop (Motorcycle Busted) Preview | Download
 Drive Sober (Spanish)
Drive Sober (Spanish) Preview | Download

Web Videos

5 Items For internet Use Only. Files not broadcast quality. Click on PREVIEW for more information.
 'Uncle Same Busted'<br>WMV Format [2015]
'Uncle Same Busted'
WMV Format [2015]
Preview | Download
 Invisible Cop:<br>Buddies<br>WMV Format [:15 / :30]
Invisible Cop:
Buddies
WMV Format [:15 / :30]
Preview | Download
 Invisible Cop:<br>Drunk Couples Caught<br>WMV Format [:15 / :30]
Invisible Cop:
Drunk Couples Caught
WMV Format [:15 / :30]
Preview | Download
 Invisible Cop:<br>Motorcycle Busted<br>WMV Format [:15 / :30]
Invisible Cop:
Motorcycle Busted
WMV Format [:15 / :30]
Preview | Download
 Drive Sober<br>Spanish [:15 and :30]<br>MOV Format
Drive Sober
Spanish [:15 and :30]
MOV Format
Preview | Download