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4th of July Drunk Driving Prevention Campaign
Drive Sober or Get Pulled Over 

Americans love to celebrate the Fourth of July with family, friends, food and fireworks, but all too often the festivities turn tragic on the nation's roads. The fact is, this iconic American holiday is also one of the deadliest holidays of the year due to drunk-driving crashes.

According to data from NHTSA, during July 4th holiday period over the last five years (from 2008 to 2012), 765 people lost their lives in crashes involving drivers with a BAC of .08 or more. These fatalities account for 40% percent of all motor vehicle traffic fatalities over this same five-year period.

These marketing tools can be distributed to fit your local needs and objectives while, at the same time, partnering with other States, communities, and organizations on this drunk driving prevention initiative. They are based on two basic principles:
  - Drive Sober or Get Pulled Over (enforcement), and
  - Buzzed Driving Is Drunk Driving (social norming)

4th of July social norming materials 

How to search.How to search for campaign materials using filters

Banner Ads

9 Items View All
Fireworks
Various Sizes
[Zip File - 5 MB]
Preview | Download
Freedom
Various Sizes
[ZIP File - 700 KB]
Preview | Download
Fingerprints
Various Sizes
[ZIP File - 700 KB]
Preview | Download
Dark of Knight
Various Sizes
[Zip File - 2 MB]
Preview | Download
Generic
300x250 Basic
Preview | Download

Earned Media

2 Items
Fact Sheet Preview | Download
Sample News Release Preview | Download

Infographics

2 Items
Infographics - Flag
[ZIP File - 1 MB]
Preview | Download
Infographics - Moon
[ZIP File - 1 MB]
Preview | Download

Logos

2 Items
Various Formats Preview | Download
Various Formats
[Spanish]
Preview | Download

Posters

16 Items View All
Billboard & City
Various Formats
[Zip File - 110 MB]
Preview | Download
Billboard & Fireworks
Various Formats
[Zip File - 100 MB]
Preview | Download
Garage
Various Formats
[Zip File - 123 MB]
Preview | Download
Town
Various Formats
[Zip File - 123 MB]
Preview | Download
Female Checkpoint
Various Formats
[Zip File - 80 MB]
Preview | Download

Radio

5 Items
'You Dont See'
Drive Sober
:30 and :60
Preview | Download
'Party Rewind'
Drive Sober :30
[Spanish]
Preview | Download
'Lost Everything'
Drive Sober :30
[Spanish]
Preview | Download
'Want Ad'
Impaired Riding :30
[Motorcycles]
Preview | Download
'Still See Me'
Impaired Riding :30
[Motorcycles]
Preview | Download

Social

1 Item
Sample Tweets Preview | Download

TV Ads

5 Items For Reference Only. Files are not downloadable. Click on PREVIEW for ordering information.
Invisible Cop (Drunk Couple) Preview | Download
Invisible Cop (Buddies) Preview | Download
Invisible Cop (Co-Workers) Preview | Download
Invisible Cop (Motorcycle Busted) Preview | Download
Drive Sober (Spanish) Preview | Download

Web Videos

10 Items For internet Use Only. Files not broadcast quality. Click on PREVIEW for more information. View All
'Trash Pickup'
YouTube Format
[embed only]
Preview | Download
'Dark of Knight'
YouTube Format
[embed only]
Preview | Download
'Ignition Interlock'
YouTube Format
[embed only]
Preview | Download
'No Money'
YouTube Format
[embed only]
Preview | Download
Invisible Cop:
Buddies
WMV Format [:15 / :30]
Preview | Download