Fourth of July

Key Dates:

• July 1-7: Fourth of July Campaign
• July 4: Fourth of July

Relevant, timely and seasonal messaging can help boost traffic safety communication efforts. 

We offer themed material for the Fourth of July that encourages people to not get behind the wheel after drinking and to plan for a safe, sober ride home. 

Fourth of July Stats

• In 2022, 196 people were killed in drunk-driving crashes over the Fourth of July holiday period.
• During the 2018-2022 Fourth of July holiday periods, 896 people were killed in drunk-driving crashes.
• During the 2018-2022 Fourth of July holiday periods, 40% of traffic deaths involved drunk driving.

More Stats

• For general drunk driving statistics, visit our drunk driving section.
• For facts translated in Spanish, visit NHTSA.gov/Espanol.

Sample social media posts are available for you to use on your various social media platforms, including Facebook, X and Instagram.

This social media playbook contains sample social media content. Download this guide for instructions on posting the below playbook graphics to Facebook, X and Instagram. The content is designed for easy posting and seamless integration into your current social media strategy.

• Social Media Playbook coming soon.

Additional sample social media posts are also available for download. Images often help boost the engagement on social posts. Our image library, linked below in the Resource section, has a variety of images that you can associate with these sample social media posts.

• Spanish: Coming Soon

We've prepared talking points related to this topic. After downloading, we encourage you to add local stats and facts to the document. 

• Spanish: Coming Soon

We've produced sample news releases that can be used for media outreach.

• Spanish: Coming Soon
• English: Coming Soon

All social media platforms accept 1200x1200 graphics. If you need additional sizes send a request to Feedback-TSM@dot.gov. 

• NHTSA Image Library: Alcohol-related images
• Resources: Drunk Driving 
• Resources: Buzzed Driving Is Drunk Driving
• Sign up to get campaign updates via email from Traffic Safety Marketing