Safety Topics Safety Topics Bicycle Safety Child Safety Distracted Driving Drug-Impaired Driving Drunk Driving First Responder Safety Motorcycle Safety Older Driver Safety Pedestrian Safety Rail Grade Crossing School Bus Safety Seat Belt Safety Speeding Teen Driver Safety Vehicle Safety View All Breadcrumb Safety Topics Seat Belt Safety Click It or Ticket Click It or Ticket Enforcement CampaignClick It or Ticket is a national high-visibility enforcement campaign that focuses specifically on the consequences of not wearing a seat belt while urging riders to always buckle up. Material created for this campaign highlights law enforcement’s goal of encouraging drivers and passengers to wear seat belts and to spread awareness about the increased police presence on our nation’s roads during this period. National Mobilizations May: Memorial Day high-visibility enforcement campaign.Enforcement: May 20 - June 2, 2024Paid Media: May 13 - June 2, 2024Earned Media: May 6 - June 13, 2024Belt Observation Evaluation/Surveys: Statewide or MiniBaseline: Belt Observation Evaluations/Surveys: April 22 - May 5, 2024Post Survey: June 3 - 13, 2024Public Awareness Surveys:DMVBaseline: April 22 - May 5, 2024Post Survey: June 3 - 9, 2024Selected Telephone SurveyBaseline: April 29 - May 5, 2024Post Survey: June 3 - 9, 2024November: Click It or Ticket may be used if high-visibility enforcement is happening in your area over the Thanksgiving holiday. Memorial Day Messaging Graphics Ads Thanksgiving Resources Memorial Day During the Memorial Day holiday, you can use many of the resources available on this page to increase your Click It or Ticket messaging. In addition, we've created assets specific to the holiday. Social Media Playbook Sample News Release | Pre-event | English Sample News Release | Post-event | English Sample News Release | Pre-event | Spanish Sample News Release | Post-event | Spanish Law Enforcement Welcome Letter | English Talking Points We've prepared talking points related to Click It or Ticket. These can be used as part of your Memorial Day and Thanksgiving holiday enforcement campaign messaging. After downloading, we encourage you to add local stats and facts to the document. Talking Points | English Talking Points | Spanish Facts National statistics related to this topic are available in our Seat Belt Safety section. Graphics Asset Type Static | English Is A Cinch | English 1200x675 PREVIEW DOWNLOAD Is A Cinch | English 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD Buckle Yourself In | Rural | English 1200x675 PREVIEW DOWNLOAD Buckle Yourself In | Rural | English 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD Buckle Yourself In | Urban | English 1200x675 PREVIEW DOWNLOAD Buckle Yourself In | Urban | English 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD Why I Pulled You Over | English 4 animated, 4 static PREVIEW DOWNLOAD Cross Your Heart 4 animated, 4 static PREVIEW DOWNLOAD What's Wrong | English 4 animated, 4 static PREVIEW DOWNLOAD CIOT Crime/Crash Clock PREVIEW DOWNLOAD Animated | English Is A Cinch | Animated | English 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD Is A Cinch | Animated | English 1080x1920 | vertical video PREVIEW DOWNLOAD Buckle Yourself In | Rural | Animated | English 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD Buckle Yourself In | Rural | Animated | English 1080x1920 | vertical video PREVIEW DOWNLOAD Buckle Yourself In | Urban | Animated | English 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD Buckle Yourself In | Urban | Animated | English 1080x1920 | vertical video PREVIEW DOWNLOAD Static | Spanish Greater Than | Spanish 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD Make It Click | Spanish 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD Why I Pulled You Over | Spanish 4 animated, 4 static PREVIEW DOWNLOAD What's Wrong | Spanish 4 animated, 4 static PREVIEW DOWNLOAD Animated | Spanish Greater Than | Animated | Spanish 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD Make It Click | Animated | Spanish 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD All social media platforms accept 1200x1200 graphics. If you need additional sizes send a request to Feedback-TSM@dot.gov. Ads Asset Type Video | English Seat Belts | Click It | Two Guys | English TV & Digital | :30, :15, :06 Available by Request PREVIEW It's No Game Digital | :30, :15, :06 PREVIEW DOWNLOAD Dinged Digital | :15 Available by Request PREVIEW Seat Belts | Click It or Ticket | Rural | English TV & Digital | :30 Available by Request PREVIEW Audio | English Two Guys PREVIEW DOWNLOAD Banner | English Pull Over Banner | 7 static, 7 HTML5 format) PREVIEW DOWNLOAD Video | Spanish Seat Belts | Click It | Spanish TV & Digital | :60, :30, :15, :06 Available by Request PREVIEW If a video is noted as Available by Request, it is not available for immediate download. A state may submit a request to NHTSA and the ad can be retagged with their stage logo.Note: No one may alter, edit, or change a NHTSA TV ad or digital video. Media Plans NHTSA supports a national seat belt law enforcement mobilization in May. The Media Work Plan provides an overview of the research and trends that inform NHTSA's national paid media plan for the campaign. The Media Buy Summary provides an overview of the media channels, media partner selection and tactics that will be activated to reach the target audience. Media Work Plan Media Buy Summary Thanksgiving During the Thanksgiving holiday, you can use many of the resources available on this page to increase your Click It or Ticket messaging. In addition, social media assets specific to the holiday are available. Coming in late fall: 2024 material _ Asset Type English Thanksgiving | Pull Up | Static | English 4 sizes PREVIEW DOWNLOAD Thanksgiving | Pull Up | Animated | English 4 sizes PREVIEW DOWNLOAD Spanish Thanksgiving | Pull Up | Static | Spanish 4 sizes PREVIEW DOWNLOAD Thanksgiving | Pull Up | Animated | Spanish 4 sizes PREVIEW DOWNLOAD Reports Campaign Research ResultsNational Concept Testing, 2023Rural Concept Testing, 2024 Future Dates 2025High-Visibility Enforcement Enforcement: May 19 - June 1, 2025Paid Media: May 12 - June 1, 2025Earned Media: May 5 - June 12, 2025Belt Observation Evaluation/Surveys Statewide or MiniBaseline: Belt Observation Evaluations/Surveys: April 21 - May 4, 2025Post Survey: June 2 - 12, 2025Public Awareness Surveys DMVBaseline: April 21 - May 4, 2025Post Survey: June 2 - 8, 2025Selected Telephone SurveyBaseline: April 28 - May 4, 2025Post Survey: June 2 - 8, 20252026High-Visibility Enforcement Enforcement: May 18 – 31, 2026Paid Media: May 11 – 31, 2026Earned Media: May 4 - June 11, 2026Belt Observation Evaluation/Surveys Statewide or MiniBaseline: Belt Observation Evaluations/Surveys: April 20 - May 3, 2026Post Survey: June 1 - 11, 2026Public Awareness Surveys DMVBaseline: April 20 - May 3, 2026Post Survey: June 1 - 7, 2026Selected Telephone SurveyBaseline: April 27 - May 3, 2026Post Survey: June 1 - 7, 20262027High-Visibility Enforcement Enforcement: May 24 - June 6, 2027Paid Media: May 17 - June 6, 2027Earned Media: May 3 - June 10, 2027Belt Observation Evaluation/Surveys Statewide or MiniBaseline: Belt Observation Evaluations/Surveys: April 19 - May 2, 2027Post Survey: June 7 - 17, 2027Public Awareness Surveys DMVBaseline: April 19 - May 2, 2027Post Survey: June 7 - 13, 2027Selected Telephone SurveyBaseline: April 26 - May 2, 2027Post Survey: June 7 - 13, 2027 Additional Resources Seat Belt Law Chart by State, 2022NHTSA.gov Click It or Ticket: English | SpanishSign up to get campaign updates via email from Traffic Safety Marketing
Safety Topics Safety Topics Bicycle Safety Child Safety Distracted Driving Drug-Impaired Driving Drunk Driving First Responder Safety Motorcycle Safety Older Driver Safety Pedestrian Safety Rail Grade Crossing School Bus Safety Seat Belt Safety Speeding Teen Driver Safety Vehicle Safety View All Breadcrumb Safety Topics Seat Belt Safety Click It or Ticket Click It or Ticket Enforcement CampaignClick It or Ticket is a national high-visibility enforcement campaign that focuses specifically on the consequences of not wearing a seat belt while urging riders to always buckle up. Material created for this campaign highlights law enforcement’s goal of encouraging drivers and passengers to wear seat belts and to spread awareness about the increased police presence on our nation’s roads during this period. National Mobilizations May: Memorial Day high-visibility enforcement campaign.Enforcement: May 20 - June 2, 2024Paid Media: May 13 - June 2, 2024Earned Media: May 6 - June 13, 2024Belt Observation Evaluation/Surveys: Statewide or MiniBaseline: Belt Observation Evaluations/Surveys: April 22 - May 5, 2024Post Survey: June 3 - 13, 2024Public Awareness Surveys:DMVBaseline: April 22 - May 5, 2024Post Survey: June 3 - 9, 2024Selected Telephone SurveyBaseline: April 29 - May 5, 2024Post Survey: June 3 - 9, 2024November: Click It or Ticket may be used if high-visibility enforcement is happening in your area over the Thanksgiving holiday. Memorial Day Messaging Graphics Ads Thanksgiving Resources Memorial Day During the Memorial Day holiday, you can use many of the resources available on this page to increase your Click It or Ticket messaging. In addition, we've created assets specific to the holiday. Social Media Playbook Sample News Release | Pre-event | English Sample News Release | Post-event | English Sample News Release | Pre-event | Spanish Sample News Release | Post-event | Spanish Law Enforcement Welcome Letter | English Talking Points We've prepared talking points related to Click It or Ticket. These can be used as part of your Memorial Day and Thanksgiving holiday enforcement campaign messaging. After downloading, we encourage you to add local stats and facts to the document. Talking Points | English Talking Points | Spanish Facts National statistics related to this topic are available in our Seat Belt Safety section. Graphics Asset Type Static | English Is A Cinch | English 1200x675 PREVIEW DOWNLOAD Is A Cinch | English 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD Buckle Yourself In | Rural | English 1200x675 PREVIEW DOWNLOAD Buckle Yourself In | Rural | English 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD Buckle Yourself In | Urban | English 1200x675 PREVIEW DOWNLOAD Buckle Yourself In | Urban | English 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD Why I Pulled You Over | English 4 animated, 4 static PREVIEW DOWNLOAD Cross Your Heart 4 animated, 4 static PREVIEW DOWNLOAD What's Wrong | English 4 animated, 4 static PREVIEW DOWNLOAD CIOT Crime/Crash Clock PREVIEW DOWNLOAD Animated | English Is A Cinch | Animated | English 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD Is A Cinch | Animated | English 1080x1920 | vertical video PREVIEW DOWNLOAD Buckle Yourself In | Rural | Animated | English 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD Buckle Yourself In | Rural | Animated | English 1080x1920 | vertical video PREVIEW DOWNLOAD Buckle Yourself In | Urban | Animated | English 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD Buckle Yourself In | Urban | Animated | English 1080x1920 | vertical video PREVIEW DOWNLOAD Static | Spanish Greater Than | Spanish 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD Make It Click | Spanish 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD Why I Pulled You Over | Spanish 4 animated, 4 static PREVIEW DOWNLOAD What's Wrong | Spanish 4 animated, 4 static PREVIEW DOWNLOAD Animated | Spanish Greater Than | Animated | Spanish 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD Make It Click | Animated | Spanish 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD All social media platforms accept 1200x1200 graphics. If you need additional sizes send a request to Feedback-TSM@dot.gov. Ads Asset Type Video | English Seat Belts | Click It | Two Guys | English TV & Digital | :30, :15, :06 Available by Request PREVIEW It's No Game Digital | :30, :15, :06 PREVIEW DOWNLOAD Dinged Digital | :15 Available by Request PREVIEW Seat Belts | Click It or Ticket | Rural | English TV & Digital | :30 Available by Request PREVIEW Audio | English Two Guys PREVIEW DOWNLOAD Banner | English Pull Over Banner | 7 static, 7 HTML5 format) PREVIEW DOWNLOAD Video | Spanish Seat Belts | Click It | Spanish TV & Digital | :60, :30, :15, :06 Available by Request PREVIEW If a video is noted as Available by Request, it is not available for immediate download. A state may submit a request to NHTSA and the ad can be retagged with their stage logo.Note: No one may alter, edit, or change a NHTSA TV ad or digital video. Media Plans NHTSA supports a national seat belt law enforcement mobilization in May. The Media Work Plan provides an overview of the research and trends that inform NHTSA's national paid media plan for the campaign. The Media Buy Summary provides an overview of the media channels, media partner selection and tactics that will be activated to reach the target audience. Media Work Plan Media Buy Summary Thanksgiving During the Thanksgiving holiday, you can use many of the resources available on this page to increase your Click It or Ticket messaging. In addition, social media assets specific to the holiday are available. Coming in late fall: 2024 material _ Asset Type English Thanksgiving | Pull Up | Static | English 4 sizes PREVIEW DOWNLOAD Thanksgiving | Pull Up | Animated | English 4 sizes PREVIEW DOWNLOAD Spanish Thanksgiving | Pull Up | Static | Spanish 4 sizes PREVIEW DOWNLOAD Thanksgiving | Pull Up | Animated | Spanish 4 sizes PREVIEW DOWNLOAD Reports Campaign Research ResultsNational Concept Testing, 2023Rural Concept Testing, 2024 Future Dates 2025High-Visibility Enforcement Enforcement: May 19 - June 1, 2025Paid Media: May 12 - June 1, 2025Earned Media: May 5 - June 12, 2025Belt Observation Evaluation/Surveys Statewide or MiniBaseline: Belt Observation Evaluations/Surveys: April 21 - May 4, 2025Post Survey: June 2 - 12, 2025Public Awareness Surveys DMVBaseline: April 21 - May 4, 2025Post Survey: June 2 - 8, 2025Selected Telephone SurveyBaseline: April 28 - May 4, 2025Post Survey: June 2 - 8, 20252026High-Visibility Enforcement Enforcement: May 18 – 31, 2026Paid Media: May 11 – 31, 2026Earned Media: May 4 - June 11, 2026Belt Observation Evaluation/Surveys Statewide or MiniBaseline: Belt Observation Evaluations/Surveys: April 20 - May 3, 2026Post Survey: June 1 - 11, 2026Public Awareness Surveys DMVBaseline: April 20 - May 3, 2026Post Survey: June 1 - 7, 2026Selected Telephone SurveyBaseline: April 27 - May 3, 2026Post Survey: June 1 - 7, 20262027High-Visibility Enforcement Enforcement: May 24 - June 6, 2027Paid Media: May 17 - June 6, 2027Earned Media: May 3 - June 10, 2027Belt Observation Evaluation/Surveys Statewide or MiniBaseline: Belt Observation Evaluations/Surveys: April 19 - May 2, 2027Post Survey: June 7 - 17, 2027Public Awareness Surveys DMVBaseline: April 19 - May 2, 2027Post Survey: June 7 - 13, 2027Selected Telephone SurveyBaseline: April 26 - May 2, 2027Post Survey: June 7 - 13, 2027 Additional Resources Seat Belt Law Chart by State, 2022NHTSA.gov Click It or Ticket: English | SpanishSign up to get campaign updates via email from Traffic Safety Marketing