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NHTSA TV Ad or Web Video Use Requirement

No one may alter, edit, or change a NHTSA TV ad or web video.  However, a State may submit a request to NHTSA for NHTSA to “retag” the ad or video.  “Retag” means to place the State logo in the NHTSA TV ad or web video.

Note:  Only TV ads [:30] and/or web videos [:30] are available for retagging.

Thank you for visiting NHTSA’s retag page. If you have previously received any of these spots and wish to duplicate them, send an e-mail at Feedback-TSM@dot.gov for approval. Please include the reason for this request. It will take approximately 2-3 weeks to deliver re-tagged spots. Therefore, please submit your request with sufficient time to meet your TV networks' submission deadlines.

Step 1:

  • Choose TV Ads or Web Videos, and click "Apply". Select the ad you wish retagged. You can choose up to 7 ads per email request.
  • For an online preview, click on the "preview" button.

Step 2:

  • Click "Request Selected" to email your request.
  • You may choose up to 7 ads per email request.
  • Provide the State ID to appear at the end. (example: "Paid for by the [State] Governor's Office of Highway Safety.")
  • Don't forget to state whether you prefer SD or HD quality.
  • Provide shipping address (no P.O. Box).
  • Attach the State logo in Adobe (*.TIF or .EPS) format in your email request.

Consequences [:30] / Spanish

Available for retagging. For broadcast-quality spot, please contact the Office of Communications and Consumer Information at (202) 366-9550.

Consequences [:30]

Available for retagging. For broadcast-quality spot, please contact the Office of Communications and Consumer Information at (202) 366-9550.

Look At The Damage [:30] / Spanish

Available for retagging. For broadcast-quality spot, please contact the Office of Communications and Consumer Information at (202) 366-9550.

Look At The Damage [:30]

Available for retagging. For broadcast-quality spot, please contact the Office of Communications and Consumer Information at (202) 366-9550.

Press Conference [:30]

Retag available. For broadcast-quality spot, please contact the Office of Communications and Consumer Information at (202) 366-9550.

Cross The Line [:30]

For broadcast-quality spot, please contact the Office of Communications and Consumer Information at (202) 366-9550.

Good Habit [:60]

For broadcast-quality spot, please contact the Office of Communications and Consumer Information at (202) 366-9550.

Ajetreo (:30 / :15) / Spanish

For donated media only. To obtain broadcast quality TV files, visit PSAcentral.org

They're Worth It - Full [:60]

For use in donated or paid media – never expires. To obtain broadcast quality TV files, contact Elizabeth Nilsson at Elizabeth.Nilsson@dot.gov

They're Worth It – Baker: 10-13 years old [:15/:30] / Spanish

For use in donated or paid media – never expires. To obtain broadcast quality TV files, contact Elizabeth Nilsson at Elizabeth.Nilsson@dot.gov

They're Worth It – Baker: 10-13 years old [:15/:30]

For use in donated or paid media – never expires. To obtain broadcast quality TV files, contact Elizabeth Nilsson at Elizabeth.Nilsson@dot.gov

They're Worth It – Carousel: 0-2 years old [:15 / :30] / Spanish

For use in donated or paid media – never expires. To obtain broadcast quality TV files, contact Elizabeth Nilsson at Elizabeth.Nilsson@dot.gov

They're Worth It – Carousel: 0-2 years old [:15 / :30]

For use in donated or paid media – never expires. To obtain broadcast quality TV files, contact Elizabeth Nilsson at Elizabeth.Nilsson@dot.gov

They're Worth It – Bedtime: 3-6 years old [:15 / :30] / Spanish

For use in donated or paid media – never expires. To obtain broadcast quality TV files, contact Elizabeth Nilsson at Elizabeth.Nilsson@dot.gov

They're Worth It – Bedtime: 3-6 years old [:15 / :30]

For use in donated or paid media – never expires. To obtain broadcast quality TV files, contact Elizabeth Nilsson at Elizabeth.Nilsson@dot.gov

They're Worth It - Minigolf: 6-10 years old [:15/:30] / Spanish

For use in donated or paid media – never expires. To obtain broadcast quality TV files, contact Elizabeth Nilsson at Elizabeth.Nilsson@dot.gov

They're Worth It - Minigolf: 6-10 years old [:15 / :30]

For use in donated or paid media – never expires. To obtain broadcast quality TV files, contact Elizabeth Nilsson at Elizabeth.Nilsson@dot.gov

Price You Pay [:30] / Spanish

Retag available. For broadcast-quality spot, please contact the Office of Communications and Consumer Information at (202) 366-9550.

Tsunami [:30]

Retag available. For broadcast-quality spot, please contact the Office of Communications and Consumer Information at (202) 366-9550.

CIOT Rural TV Ad [:30]

Retag available. For broadcast-quality spot, please contact the Office of Communications and Consumer Information at (202) 366-9550.

Imagination [:30] / Déjà Vu [Spanish]

For broadcast-quality spot, please contact the Office of Communications and Consumer Information at (202) 366-9550

Déjà Vu [:30]

For broadcast-quality spot, please contact the Office of Communications and Consumer Information at (202) 366-9550.

Pause - Buckle Up [:30] / Spanish

For broadcast-quality spot, please contact the Office of Communications and Consumer Information at (202) 366-9550.

No Good Excuse [:30]

For broadcast-quality spot, please contact the Office of Communications and Consumer Information at (202) 366-9550.

Trains - Surveillance [:30] / Spanish

For broadcast-quality spot, please contact the Office of Communications and Consumer Information at (202) 366-9550.

Trains - Surveillance [:30]

For broadcast-quality spot, please contact the Office of Communications and Consumer Information at (202) 366-9550.

Don't Drive High [:30]

For broadcast-quality spot, please contact the Office of Communications and Consumer Information at (202) 366-9550.

Drunk Driving - Meeting [:30] / Spanish

For broadcast-quality spot, please contact the Office of Communications and Consumer Information at (202) 366-9550.

Speed Kills [:30] / Spanish

For broadcast-quality spot, please contact the Office of Communications and Consumer Information at (202) 366-9550.

Speeding - No Excuses [:30]

For broadcast-quality spot, please contact the Office of Communications and Consumer Information at (202) 366-9550.

Speeding - Life Flash [:30]

For broadcast-quality spot, please contact the Office of Communications and Consumer Information at (202) 366-9550.

Distraction - Manifesto [:30] / Spanish

For broadcast-quality spot, please contact the Office of Communications and Consumer Information at (202) 366-9550.

Distraction - Manifesto [:30]

For broadcast-quality spot, please contact the Office of Communications and Consumer Information at (202) 366-9550.

Distraction - Good News Can Wait [:30] / Spanish

For broadcast-quality spot, please contact the Office of Communications and Consumer Information at (202) 366-9550.

Understanding Vehicle Recalls [1:15] / Spanish

YouTube format only

Don't let an emoji wreck your life. [:30]

Distracted Driving (YouTube format)

Don't let an emoji wreck your life. [:30] / Spanish

Distracted Driving (YouTube format)

Distraction - Famous Last Words [:30]

For broadcast-quality spot, please contact the Office of Communications and Consumer Information at (202) 366-9550.

Trains - Long Mile [:30] / Spanish

For broadcast-quality spot, please contact the Office of Communications and Consumer Information at (202) 366-9550.

Trains - Long Mile [:30]

For broadcast-quality spot, please contact the Office of Communications and Consumer Information at (202) 366-9550.

Understanding Vehicle Recalls [1:00]

YouTube format only