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NHTSA TV Ad or Video Use Requirement

No one may alter, edit, or change a NHTSA TV ad or video.  However, a State may submit a request to NHTSA for NHTSA to “retag” the ad or video.  “Retag” means to place the State logo in the NHTSA TV ad or video.

Note:  Only TV ads [:30] and/or web videos [:30] are available for retagging.

Thank you for visiting NHTSA’s retag page. If you have previously received any of these spots and wish to duplicate them, send an e-mail at Feedback-TSM@dot.gov for approval. Please include the reason for this request. It will take approximately 2-3 weeks to deliver re-tagged spots. Therefore, please submit your request with sufficient time to meet your TV networks' submission deadlines.

Step 1:

  • From the TV ads below, click to select the ad you wish retagged. You can choose up to 7 ads per email request.
  • For an online preview of the TV ad, click on the "preview" button.

Step 2:

  • Click "Request Selected" to email your request.
  • You may choose up to 7 ads per email request.
  • Provide the State ID to appear at the end. (example: "Paid for by the [State] Governor's Office of Highway Safety.")
  • Don't forget to state whether you prefer SD or HD quality.
  • Provide shipping address (no P.O. Box).
  • Attach the State logo in Adobe (*.TIF or .EPS) format in your email request.

Price You Pay (Spanish) [:30]

Retag available. For broadcast-quality spot, please contact the Office of Communications and Consumer Information at (202) 366-9550.

Tsunami [:30]

Retag available. For broadcast-quality spot, please contact the Office of Communications and Consumer Information at (202) 366-9550.

Tsunami [:06/:15/:36]

For broadcast-quality spot, please contact the Office of Communications and Consumer Information at (202) 366-9550.

CIOT Rural TV Ad [:30]

Retag available. For broadcast-quality spot, please contact the Office of Communications and Consumer Information at (202) 366-9550.

Imagination [:30] / Déjà Vu [Spanish]

For broadcast-quality spot, please contact the Office of Communications and Consumer Information at (202) 366-9550

Déjà Vu [:30]

For broadcast-quality spot, please contact the Office of Communications and Consumer Information at (202) 366-9550.

Second Chance: Truck

For broadcast-quality spot, please contact the Office of Communications and Consumer Information at (202) 366-9550.

Second Chance

For broadcast-quality spot, please contact the Office of Communications and Consumer Information at (202) 366-9550.

Pause - Buckle Up (Spanish)

For broadcast-quality spot, please contact the Office of Communications and Consumer Information at (202) 366-9550.

No Good Excuse

For broadcast-quality spot, please contact the Office of Communications and Consumer Information at (202) 366-9550.

Heavy Machinery Video - Female (:06 / :15 / :30)

YouTube format only

Heavy Machinery Video - Male (:06 / :15 / :30)

YouTube format only

Trains - Surveillance [:30] / Spanish

For broadcast-quality spot, please contact the Office of Communications and Consumer Information at (202) 366-9550.

Trains - Surveillance [:30]

For broadcast-quality spot, please contact the Office of Communications and Consumer Information at (202) 366-9550.

Don't Drive High [:30]

For broadcast-quality spot, please contact the Office of Communications and Consumer Information at (202) 366-9550.

Don't Drive High [:15]

For broadcast-quality spot, please contact the Office of Communications and Consumer Information at (202) 366-9550.

Drive High - Get a DUI [:30]

For broadcast-quality spot, please contact the Office of Communications and Consumer Information at (202) 366-9550.

Drive High - Get a DUI [:15]

For broadcast-quality spot, please contact the Office of Communications and Consumer Information at (202) 366-9550.

Drunk Driving - Meeting (Spanish)

For broadcast-quality spot, please contact the Office of Communications and Consumer Information at (202) 366-9550.

Drunk Driving - No Big Deal

For broadcast-quality spot, please contact the Office of Communications and Consumer Information at (202) 366-9550.

Speeding - Speed Kills (Spanish)

For broadcast-quality spot, please contact the Office of Communications and Consumer Information at (202) 366-9550.

Speeding - No Excuses

For broadcast-quality spot, please contact the Office of Communications and Consumer Information at (202) 366-9550.

Speeding - Life Flash

For broadcast-quality spot, please contact the Office of Communications and Consumer Information at (202) 366-9550.

Drunk Driving - Motorcycle in the Mirror

For broadcast-quality spot, please contact the Office of Communications and Consumer Information at (202) 366-9550.

Distraction - Manifesto [Spanish]

For broadcast-quality spot, please contact the Office of Communications and Consumer Information at (202) 366-9550.

Distraction - Manifesto

For broadcast-quality spot, please contact the Office of Communications and Consumer Information at (202) 366-9550.

Distraction - Good News Can Wait (Spanish)

For broadcast-quality spot, please contact the Office of Communications and Consumer Information at (202) 366-9550.

Distraction - Famous Last Words

For broadcast-quality spot, please contact the Office of Communications and Consumer Information at (202) 366-9550.

Trains - Long Mile [:30] / Spanish

For broadcast-quality spot, please contact the Office of Communications and Consumer Information at (202) 366-9550.

Trains - Long Mile [:30]

For broadcast-quality spot, please contact the Office of Communications and Consumer Information at (202) 366-9550.

Maneja Sobrio (Party Rewind)

For broadcast-quality spot, please contact the Office of Communications and Consumer Information at (202) 366-9550.

Creeps Pool Table

Drive Sober or Get Pulled Over (retag available)

Drunk Driving - Man in the Mirror

For broadcast-quality spot, please contact the Office of Communications and Consumer Information at (202) 366-9550.

Drunk Driving - Woman in the Mirror

For broadcast-quality spot, please contact the Office of Communications and Consumer Information at (202) 366-9550.

Creeps

Drive Sober or Get Pulled Over (retag available)