If you would like to request a re-tag of a TV ad for your State, please follow the directions below. If you are seeking stock photographs and logos for use in your highway safety programs, please visit our Image Library

Please note: radio ads and/or web videos on Traffic Safety Marketing are not available for re-tagging.


Thank you for visiting NHTSA’s retag page. If you have previously received any of these spots and wish to duplicate them, send us an e-mail at Feedback-TSM@dot.gov for approval. Please include the reason for this request. It will take approximately 2-3 weeks to deliver re-tagged spots. Therefore, please submit your request with sufficient time to meet your TV networks' submission deadlines.

Step 1:

  • From the TV ads below, click to select the ad you wish retagged. You can choose up to 7 ads per email request.
  • For an online preview of the TV ad, click on the "preview" button.

Step 2:

  • Click "Request Selected" to email your request.
  • You may choose up to 7 ads per email request.
  • Provide the State ID to appear at the end. (example: "Paid for by the [State] Governor's Office of Highway Safety.")
  • Don't forget to state whether you prefer SD or HD quality.
  • Provide shipping address (no P.O. Box).
  • Attach the State logo in Adobe (*.TIF or .EPS) format in your email request.

Pausa - Abróchate (Spanish)

CIOT - No Good Excuse

DSOGPO - El Encuentro (meeting)

DSOGPO - No Big Deal

Motorcycle in the Mirror

Texting and Driving - Manifesto [Spanish]

Texting and Driving - Manifesto

Las Buenas Noticias Pueden Esperar (good news can wait)

Famous Last Words

Long Mile :30 [Spanish]

Long Mile :30

Preview: Click It Or Ticket video

CIOT Silent Advice Various Formats [Spanish]

Preview: Second Chance

CIOT- Second Chance

Preview: Second Chance

Second Chance (CIOT Logo)

Preview: Click It or Ticket video Spanish

CIOT - Second Chance [Spanish]

Preview: Friendly Cop

CIOT - Friendly Cop

Preview: Man in the Mirror Drive Sober video

Man in the Mirror

Preview: Woman in the Mirror Drive Sober video

Woman in the Mirror

Preview: OMG (Distracted Driving)

OMG (Distracted Driving)

Preview: OMG Meteor (Distracted Driving)

OMG Meteor (Distracted Driving)

Preview: BAM (Distracted Driving)

BAM (Distracted Driving)

Preview: BAM (Distracted Driving)

BAM (Distracted Driving)