If you would like to request a re-tag of a TV ad for your State, please follow the directions below. If you are seeking stock photographs and logos for use in your highway safety programs, please visit our Image Library

Please note: radio ads and/or web videos on Traffic Safety Marketing are not available for re-tagging.


Thank you for visiting NHTSA’s retag page. If you have previously received any of these spots and wish to duplicate them, send an e-mail at Feedback-TSM@dot.gov for approval. Please include the reason for this request. It will take approximately 2-3 weeks to deliver re-tagged spots. Therefore, please submit your request with sufficient time to meet your TV networks' submission deadlines.

Step 1:

  • From the TV ads below, click to select the ad you wish retagged. You can choose up to 7 ads per email request.
  • For an online preview of the TV ad, click on the "preview" button.

Step 2:

  • Click "Request Selected" to email your request.
  • You may choose up to 7 ads per email request.
  • Provide the State ID to appear at the end. (example: "Paid for by the [State] Governor's Office of Highway Safety.")
  • Don't forget to state whether you prefer SD or HD quality.
  • Provide shipping address (no P.O. Box).
  • Attach the State logo in Adobe (*.TIF or .EPS) format in your email request.

Second Chance: Truck

Second Chance


Pause - Buckle Up (Spanish)

No Good Excuse

Good Habit [:60]

Drive High - Get a DUI [:30]

Trains - Surveillance [:30] / Spanish

Trains - Surveillance [:30]

Don't Drive High [:30]

Don't Drive High [:15]

Drive High - Get a DUI [:30]

Drive High - Get a DUI [:15]

Drunk Driving - Meeting (Spanish)

Drunk Driving - No Big Deal

Speeding - Speed Kills (Spanish)

Speeding - No Excuses

Speeding - Life Flash

Drunk Driving - Motorcycle in the Mirror

Distraction - Manifesto [Spanish]

Distraction - Manifesto

Distraction - Good News Can Wait (Spanish)

Distraction - Famous Last Words

Trains - Long Mile [:30] / Spanish

Trains - Long Mile [:30]

Preview: Drive SoberSpanish [:15 and :30]MOV Format

Maneja Sobrio (Party Rewind)

Preview: Man in the Mirror Drive Sober video

Drunk Driving - Man in the Mirror

Preview: Woman in the Mirror Drive Sober video

Drunk Driving - Woman in the Mirror