The Media Work Plan

Why do we need a Media Work Plan?

  1. To aid and direct the planner in developing strategically sound media plans that agree with the marketing and advertising goals.
  2. Explains to the client and obtains client involvement and agreement on the objectives and issues that will impact on the media plan.

What is a Media Work Plan?

It is:

How is a Media Work Plan Set Up?

It is structured in a logical progression:

  1. Marketing Background
  2. Strategic Decision Summary
  3. Execution

What information is required to construct a Media Work Plan?

Other factors deemed relevant to planning