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Speed prevention messaging is essential to any road safety communication plan. 

We offer communication resources for a year-round social norming campaign as well as material for a high-visibility enforcement campaign. While both campaigns help spread awareness and educate the public about the deadly consequences of speeding and urge drivers to obey speed limits, the high-visibility enforcement campaign also includes messaging related to increased law enforcement.  

Social Norming

Speeding Catches Up With You

This campaign runs year-round and focuses on social norming as a way of deterring people from speeding. This campaign is supported by a paid national media buy in July.

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Speeding Slows You Down

This is an enforcement campaign that can be used if high-visibility enforcement is happening in an area. Messaging should be supported by increased law enforcement.

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Special Activations Within the Next 90 days

Speeding Catches Up With You

Jul 8, 2024 - Jul 31, 2024

Speeding Slows You Down (Certain Areas)

Jul 8, 2024 - Jul 31, 2024


Speeding facts, stats and reports from NHTSA's National Center for Statistics and Analysis

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  • In 2022, there were 12,151 fatalities in speeding-related crashes —  a decrease of 2.8% (12,498) from 2021.
  • Speeding-related crashes accounted for 29% of total traffic fatalities in 2022.
  • 35% of male drivers and 19% of female drivers in the 15- to 20-year-old age group involved in fatal traffic crashes in 2022 were speeding —  the highest among the age groups. 
  • 35% of all motorcycle riders involved in fatal crashes in 2022 were speeding. 
  • Motorcycle riders 21 to 24 years old involved in fatal crashes had the highest speeding involvement at 51%.
  • In 2022, 87% of all speeding-related traffic fatalities on American roads occurred on non-interstate roadways.

For facts translated in Spanish, visit

Additional Resources