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Speed prevention messaging is essential to any road safety communication plan. 

We offer communication resources for a year-round social norming campaign as well as material for a high-visibility enforcement campaign. While both campaigns help spread awareness and educate the public about the deadly consequences of speeding and urge drivers to obey speed limits, the high-visibility enforcement campaign also includes messaging related to increased law enforcement.  

Social Norming

Speeding Catches Up With You

This campaign runs year-round and focuses on social norming as a way of deterring people from speeding. This campaign is supported by a paid national media buy in July.

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Speeding Slows You Down

This is an enforcement campaign that can be used if high-visibility enforcement is happening in an area. Messaging should include the consequences of speeding and be supported by increased law enforcement.

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Speeding facts, stats and reports from NHTSA's National Center for Statistics and Analysis

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  • In 2021 there were 12,330 fatalities in speeding-related crashes, 29% of total traffic fatalities for the year and an increase of 8% from 11,428 in 2020, the highest since 2007.
  • There were an estimated 328,946 people injured (13% of total people injured) in speeding-related traffic crashes in 2021.
  • 35% of male drivers and 21% of female drivers in the 15- to 20-year-old age group involved in fatal traffic crashes in 2021 were speeding, the highest among the age groups.

For facts translated in Spanish, visit

Additional Resources