Pedestrian Safety | Traffic Safety Marketing

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At some point in the day, everyone is a pedestrian, which is why pedestrian safety is an essential part of every highway safety communications plan. Below you’ll find messaging on how drivers can keep pedestrians safe and how pedestrians can stay safe.

Some assets are available in English and Spanish. Share this information with partner organizations to help spread the message across all communities.

A reminder – October is Pedestrian Safety Month, a good opportunity to increase safety messaging across all platforms.

Facts

Pedestrian facts, stats and reports from NHTSA's National Center for Statistics and Analysis

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In 2022, there were 7,522 pedestrians killed in traffic crashes in the United States. That is 21 pedestrians a day and 145 pedestrians a week.
On average, a pedestrian was killed every 69 minutes and injured every eight minutes in traffic crashes in 2022.
Pedestrian deaths accounted for 18% of all traffic fatalities in 2022 and 3% of all people injured in traffic crashes in 2022.
The 7,522 pedestrian fatalities in 2022 represent a 2% increase from the 7,388 pedestrian fatalities in 2021. In 2021, there were an estimated 67,336 pedestrians injured, an 11% increase from the 60,579 pedestrians injured in 2021.
In 2022 the number of pedestrians killed in traffic crashes was the highest since 1981.

For facts translated in Spanish, visit NHTSA.gov/Espanol.

Pedestrian Safety Month

During October, USDOT and NHTSA celebrate National Pedestrian Safety Month. You can use any of the materials available on this page to increase your pedestrian safety messaging.

Also, sample news releases can be downloaded and used during National Pedestrian Safety Month.

Coming Soon: Sample News Release

Social Media

This social media playbook contains sample social media content in English and Spanish. Download this guide for instructions on posting the below playbook graphics to Facebook, X and Instagram. The content is designed for easy posting and seamless integration into your current social media strategy.