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Pedestrian Safety

At some point in the day, everyone is a pedestrian, which is why pedestrian safety is an essential part of every highway safety communications plan. Below you’ll find messaging on how drivers can keep pedestrians safe and how pedestrians can stay safe.

Some assets are available in English and Spanish. Share this information with partner organizations to help spread the message across all communities. 

A reminder – October is Pedestrian Safety Month, a good opportunity to increase safety messaging across all platforms.  


Pedestrian facts, stats and reports from NHTSA's National Center for Statistics and Analysis

Get More Facts & Reports
  • In 2021, there were 7,388 pedestrians killed in traffic crashes in the United States. That is 20 pedestrians a day and 142 pedestrians a week. 
  • On average, a pedestrian was killed every 71 minutes and injured every nine minutes in traffic crashes in 2021.
  • Pedestrian deaths accounted for 17% of all traffic fatalities in 2021 and 2% of all people injured in traffic crashes in 2021.
  • The 7,388 pedestrian fatalities in 2021 represent a 12.5% increase from the 6,515 pedestrian fatalities in 2020. In 2021, there were an estimated 60,577 pedestrians injured, an 11% increase from the 54,771 pedestrians injured in 2020.

    For facts translated in Spanish, visit


Asset Type

Pedestrian Speed Signs | 1600x900 English X/Twitter
Pedestrian Alert | 1600x900 English X/Twitter
Pedestrian Older | 1600x900 English X/Twitter
Pedestrian Impaired | 1600x900 English X/Twitter
Pedestrian Headlights | 1600x900 English X/Twitter
Pedestrian Speed | 1600x900 English X/Twitter
Pedestrian Speed Signs | 1200x1200 English Facebook, Instagram
Pedestrian Alert | 1200x1200 English Facebook, Instagram
Pedestrian Older | 1200x1200 English Facebook, Instagram
Pedestrian Impaired | 1200x1200 English Facebook, Instagram
Pedestrian Headlights | 1200x1200 English Facebook, Instagram
Pedestrian Speed | 1200x1200 English Facebook, Instagram

Image Library

Pedestrian Image Library


Driving Around Pedestrians Multilingual
Walking Safely Multilingual
Pedestrian Bystander Multilingual

Pedestrian Safety Month

During October, USDOT and NHTSA celebrate National Pedestrian Safety Month. States, local leaders, traffic safety professionals, transportation planners and engineers, other stakeholders and concerned residents are invited to join us in helping to create a transportation system for all people to easily and safely walk. You can use any of the materials available on this page, including the Resource Guide in our Resource section, to increase your pedestrian safety messaging throughout the year.

Additional Resources