Research From child passenger safety to drunk driving, our NHTSA research covers a variety of topics in the highway traffic safety world. The research found here stems from focus groups held around the United States. If you have any questions regarding the research found here, please contact us. June 2024 Buzzed Driving Tagline Exploratory Research Purpose: This current round of exploratory aimed to uncover the effectiveness of the tagline given shifts in attitudes and driving behaviors pertaining to “buzzed driving” Click here to download report May 2024 Vehicle Recalls Exploratory Research Purpose: Understand the mindset of drivers, clarify barriers and identify potential motivators to complete recall repairs. The research findings will help NHTSA craft effective communications pursuant to the agency’s mission. Click here to download report April 2024 Motorcycle Impaired Riding Concept Testing Purpose: Evaluate video concepts for a future advertisement designed to increase the awareness among motorcycle riders (ages 35 to 54 years old) of the law-enforcement-related risks of riding their motorcycle while impaired. Click here to download report February 2024 Click It or Ticket Rural Concept Testing Purpose: To evaluate advertising concepts designed to influence young men (18 to 34 years old) in rural areas to wear their seat belts every time they drive or ride in a vehicle by promoting awareness of the costly consequences that go far beyond a ticket. Click here to download report January 2024 Distracted Driving Concept Testing Purpose: To evaluate logo/tagline concepts for a campaign to influence men and women (ages 18 to 34 years old) to not use a phone while driving by highlighting the enforcement consequences of distracted driving. Click here to download report August 2023 Drive Sober Campaign Concept Testing Purpose: To evaluate advertising concepts designed to influence young men (ages 21 to 34 years old) to plan for a sober ride by highlighting that a bad decision to drive after drinking alcohol could result in a DUI. Click here to download report April 2023 Buzzed Driving Prevention Tracking study report for NHTSA’s Buzzed Driving campaign shows how campaign messaging is resonating with the target audience and affecting behaviors around drinking and driving. Click here to download report Drug-Impaired Driving Prevention Tracking study report for NHTSA’s drug-impaired campaign shows how campaign messaging is resonating with the target audience and affecting behaviors related to driving after consuming marijuana. Click here to download report January 2023 Distracted Driving Concept Testing Evaluate how well concepts and message statements communicate the message to avoid driving while being distracted by cellular devices by promoting awareness of enforcement consequences to drivers ages 18-34 years old. Click here to download report. October 2022 Drug-Impaired Driving Concept Test The purpose of this report was to evaluate how well concepts communicate the message to avoid driving after using marijuana by promoting awareness of the enforcement consequences to males ages 18-to 34-years-old. Click here to download report. Distracted Driving Mindset Research This exploratory, qualitative research was designed to understand the mindset of drivers ages 18-34 years old, specifically how they think about distracted driving, potential law enforcement consequences, what shapes their behavior and how to effectively position law enforcement in advertising related to distracted driving. Click here to download report. Qualitative Research on Buzzed Driving Ad Council and agency partners were interested in shifting the dialogue from drunk driving to “buzzed driving” and seeking learnings from a cross cross-cultural audience. Click here to download report. July 2022 Marijuana Impairment Mindset Research This exploratory, qualitative research was designed to help get inside the minds of the target audience (males 18- to 34-years old) who consume cannabis and better understand consumption habits, language preferences, driving after consumption, and roles of advertising. Click here to download report. September 2021 Hispanic Air Bag Recall Campaign Creative Concept Testing To evaluate three online banner ad concepts designed to build awareness among Hispanics around critical air bag recalls and the importance of getting them fixed. Click here to download report. April 2021 2021 Ride Sober TV Concept Assessment / Summary of Qualitative Findings This report evaluates four TV concepts designed to increase the awareness among motorcycle riders of the law enforcement related consequences of riding their motorcycle while impaired. Click here to download report. March 2020 Drive Sober or Get Pulled Over / Focus Group Concept Assessment Market Research This report evaluates concepts for four TV ads designed to educate the target audience of law enforcement-related consequences of drunk driving. Click here to download report.
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