Safety Topics Safety Topics Bicycle Safety Child Safety Distracted Driving Drug-Impaired Driving Drunk Driving First Responder Safety Motorcycle Safety Older Driver Safety Pedestrian Safety Rail Grade Crossing School Bus Safety Seat Belt Safety Speeding Teen Driver Safety Vehicle Safety View All Breadcrumb Safety Topics Drug-Impaired Driving If You Feel Different, You Drive Different If You Feel Different, You Drive Different About Campaigns Messaging Graphics Ads Resources About Social Norming CampaignIf You Feel Different, You Drive Different is a year-round social norming campaign that focuses on drug-impaired driving prevention. This page has resources that can be used year-round, and we also have seasonally themed material that can be found on the pages linked below. Use any of our resources to encourage drivers to not get behind the wheel after using drugs and plan for a safe, sober ride home.Many assets for special activations are available in English and Spanish. Share this information with partner organizations to help spread the message across all communities. Special Activations Halloween | If You Feel Different, You Drive Different Drug-Impaired Driving Oct 25, 2024 - Oct 31, 2024 Thanksgiving | If You Feel Different, You Drive Different Drug-Impaired Driving Nov 23, 2024 - Nov 30, 2024 Pre-Holidays | Winter | If You Feel Different, You Drive Different Drug-Impaired Driving Drug-Impaired Driving Dec 1, 2024 - Dec 10, 2024 420 | If You Feel Different, You Drive Different Drug-Impaired Driving Apr 14, 2025 - Apr 20, 2025 Fourth of July | If You Feel Different, You Drive Different Drug-Impaired Driving Jun 30, 2025 - Jul 6, 2025 Social Media Sample social media posts are available for you to use on your various social media platforms, including Facebook, X and Instagram. Images often help boost content engagement, especially on social media posts. We offer a variety of traffic safety images for free in our Image Library, which is linked in the Resources section. Social Media Posts | English Graphics Asset Type English Pretty Simple | English Animated | Facebook, X, Instagram PREVIEW DOWNLOAD Pretty Simple | English Animated | Vertical Video PREVIEW DOWNLOAD Puff Puff | English Animated | Facebook, X, Instagram PREVIEW DOWNLOAD Puff Puff | English Animated | Vertical Video PREVIEW DOWNLOAD Ads Asset Type Video Drug-Impaired | Social Norming | I'm In an Ad TV & Digital | :15, :06 available at AdCouncil.org PREVIEW EXTERNAL LINK Drug-Impaired | Social Norming | Not Camping Day TV & Digital | :30 available at AdCouncil.org PREVIEW EXTERNAL LINK Drug-Impaired | Social Norming | You Can Run TV & Digital | :30 available at AdCouncil.org PREVIEW EXTERNAL LINK Radio Feel Drive Different Radio | :30 :15 :06 available at AdCouncil.org PREVIEW EXTERNAL LINK I Get Lost | English Radio | :30 available at AdCouncil.org PREVIEW EXTERNAL LINK You Can Run Radio | :30 available at AdCouncil.org PREVIEW EXTERNAL LINK Other Banner | English Multiple options available at available at AdCouncil.org PREVIEW EXTERNAL LINK Out-of-Home | English Multiple options available at available at AdCouncil.org PREVIEW EXTERNAL LINK Print | English Multiple options available at available at AdCouncil.org PREVIEW EXTERNAL LINK Spanish I Get Lost | Spanish Radio | :30 available at AdCouncil.org PREVIEW EXTERNAL LINK The above videos are available on YouTube and through AdCouncil.org. Note: No one may alter, edit, or change a NHTSA TV ad or web video. Reports Campaign Research ResultsTracking Report, 2023 Additional Resources Drug-impaired driving facts, reports, imagesSign up to get campaign updates via email from Traffic Safety Marketing × Site search modal Here you can search the entire site Search
Safety Topics Safety Topics Bicycle Safety Child Safety Distracted Driving Drug-Impaired Driving Drunk Driving First Responder Safety Motorcycle Safety Older Driver Safety Pedestrian Safety Rail Grade Crossing School Bus Safety Seat Belt Safety Speeding Teen Driver Safety Vehicle Safety View All Breadcrumb Safety Topics Drug-Impaired Driving If You Feel Different, You Drive Different If You Feel Different, You Drive Different About Campaigns Messaging Graphics Ads Resources About Social Norming CampaignIf You Feel Different, You Drive Different is a year-round social norming campaign that focuses on drug-impaired driving prevention. This page has resources that can be used year-round, and we also have seasonally themed material that can be found on the pages linked below. Use any of our resources to encourage drivers to not get behind the wheel after using drugs and plan for a safe, sober ride home.Many assets for special activations are available in English and Spanish. Share this information with partner organizations to help spread the message across all communities. Special Activations Halloween | If You Feel Different, You Drive Different Drug-Impaired Driving Oct 25, 2024 - Oct 31, 2024 Thanksgiving | If You Feel Different, You Drive Different Drug-Impaired Driving Nov 23, 2024 - Nov 30, 2024 Pre-Holidays | Winter | If You Feel Different, You Drive Different Drug-Impaired Driving Drug-Impaired Driving Dec 1, 2024 - Dec 10, 2024 420 | If You Feel Different, You Drive Different Drug-Impaired Driving Apr 14, 2025 - Apr 20, 2025 Fourth of July | If You Feel Different, You Drive Different Drug-Impaired Driving Jun 30, 2025 - Jul 6, 2025 Social Media Sample social media posts are available for you to use on your various social media platforms, including Facebook, X and Instagram. Images often help boost content engagement, especially on social media posts. We offer a variety of traffic safety images for free in our Image Library, which is linked in the Resources section. Social Media Posts | English Graphics Asset Type English Pretty Simple | English Animated | Facebook, X, Instagram PREVIEW DOWNLOAD Pretty Simple | English Animated | Vertical Video PREVIEW DOWNLOAD Puff Puff | English Animated | Facebook, X, Instagram PREVIEW DOWNLOAD Puff Puff | English Animated | Vertical Video PREVIEW DOWNLOAD Ads Asset Type Video Drug-Impaired | Social Norming | I'm In an Ad TV & Digital | :15, :06 available at AdCouncil.org PREVIEW EXTERNAL LINK Drug-Impaired | Social Norming | Not Camping Day TV & Digital | :30 available at AdCouncil.org PREVIEW EXTERNAL LINK Drug-Impaired | Social Norming | You Can Run TV & Digital | :30 available at AdCouncil.org PREVIEW EXTERNAL LINK Radio Feel Drive Different Radio | :30 :15 :06 available at AdCouncil.org PREVIEW EXTERNAL LINK I Get Lost | English Radio | :30 available at AdCouncil.org PREVIEW EXTERNAL LINK You Can Run Radio | :30 available at AdCouncil.org PREVIEW EXTERNAL LINK Other Banner | English Multiple options available at available at AdCouncil.org PREVIEW EXTERNAL LINK Out-of-Home | English Multiple options available at available at AdCouncil.org PREVIEW EXTERNAL LINK Print | English Multiple options available at available at AdCouncil.org PREVIEW EXTERNAL LINK Spanish I Get Lost | Spanish Radio | :30 available at AdCouncil.org PREVIEW EXTERNAL LINK The above videos are available on YouTube and through AdCouncil.org. Note: No one may alter, edit, or change a NHTSA TV ad or web video. Reports Campaign Research ResultsTracking Report, 2023 Additional Resources Drug-impaired driving facts, reports, imagesSign up to get campaign updates via email from Traffic Safety Marketing