If You Feel Different, You Drive Different

Social Norming Campaign

If You Feel Different, You Drive Different is a year-round social norming campaign that focuses on drug-impaired driving prevention. This page has resources that can be used year-round, and we also have seasonally themed material that can be found on the pages linked below. Use any of our resources to encourage drivers to not get behind the wheel after using drugs and plan for a safe, sober ride home.

Many assets for special activations are available in English and Spanish. Share this information with partner organizations to help spread the message across all communities. 

Sample social media posts are available for you to use on your various social media platforms, including Facebook, X and Instagram.

Images often help boost content engagement, especially on social media posts. We offer a variety of traffic safety images for free in our Image Library, which is linked in the Resources section.

• Drug-impaired driving facts, reports, images
• Sign up to get campaign updates via email from Traffic Safety Marketing