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United States Department of Transportation United States Department of Transportation

Winter Holidays

About

Drive Sober or Get Pulled Over is a national high-visibility enforcement campaign that focuses on the consequences of drunk driving and is supported by increased law enforcement.

Key Dates

  • Paid Media: December 16, 2026 – January 1, 2027

Many assets are available in English and Spanish. Share this information with partner organizations to help spread the message across communities.

Facts

December Stats

  • During the 2019-2023 December months, there were 4,931 people killed in alcohol-impaired-driving crashes. In December 2023 alone, 1,038 people died in alcohol-impaired-driving crashes.
  • Nighttime driving in December 2023 was significantly more dangerous than daytime driving, with 30% of drivers involved in fatal traffic crashes between the hours of 6 p.m. and 5:59 a.m. being drunk. Almost half (47%) of drivers involved in fatal crashes between the hours of midnight and 2:59 a.m. were drunk.
  • In December 2023, drunk male drivers were involved in fatal crashes at a much higher rate (22%) compared to female drivers (18%).
  • Young drivers ages 21-34 accounted for the highest percentage (27%) of alcohol-impaired drivers involved in fatal traffic crashes in December 2023.

More Stats

Talking Points

We've prepared talking points related to this topic. After downloading, we encourage you to add local stats and facts to the document.

Earned Media

We've produced sample news releases that can be used for media outreach.

  • Coming soon [English/Spanish]

Message Boards

DRUNK DRIVING

IS ILLEGAL GET

A SOBER RIDE

TIS THE SEASON

DRIVE SOBER OR

GET PULLED OVER

UNWRAP JOY

NOT A DUI GET

A SOBER RIDE

GET A SOBER

RIDE NOT A DUI

HAPPY HOLIDAYS

A FEW DRINKS IS

ENOUGH TO GET A

DUI THIS SEASON

Download All Text

Ads and Event Banners

Multiple ad options are available in English and Spanish.

Drive Sober or Get Pulled Over event banners are available for you to print or use electronically.

 

Media Plans

The Media Work Plan provides an overview of the research and trends that inform NHTSA's national paid media plan for the campaign. The Media Buy Summary provides an overview of the media channels, media partner selection and tactics that will be activated to reach the target audience.

  • Coming Soon: Media Buy Summary

Additional Resources