Ride Sober or Get Pulled Over

About

Enforcement Campaign

Ride Sober or Get Pulled Over is a national high-visibility enforcement campaign that focuses specifically on the consequences of drunk riding while urging riders to get a safe, sober ride home. Material created for this campaign highlights law enforcement’s goal of stopping drunk riders and spreading awareness about the increased police presence on our nation’s roads during this period.

National Enforcements

Fourth of July Campaign: June 29 - July 5, 2026
Ride Sober or Get Pulled Over may be used if high-visibility enforcement is happening in your area over the Fourth of July holiday.
August/September: August 12 - September 7, 2026
This campaign dates coincide with the alcohol-impaired Drive Sober or Get Pulled Over campaign during the Labor Day holiday.

Facts

Overview

6,335 motorcyclists were killed in traffic crashes in 2023, which represents 15% of all traffic fatalities.
Of the 2,171 motorcycle riders who died in single-vehicle crashes in 2023, 41% were alcohol-impaired.

Fourth of July

In 2024, there were 579 people killed in traffic crashes during the holiday period.
From 2020 to 2024, there were 2,719 traffic fatalities, and 65% were in a crash involving at least one driver or motorcycle operator with a blood alcohol concentration of .15 g/dl or higher — nearly twice the legal limit in most states.

August/Labor Day

During the 2023 Labor Day holiday (6 p.m. September 1 - 5:59 a.m. September 5), there were 511 crash fatalities nationwide and 117 were motorcycle riders.
Of these 117 motorcycle rider fatalities, 27% (32) were killed in drunk driving crashes.
Among drivers between the ages of 18 and 34 who were killed in crashes over the Labor Day holiday in 2023, 45% of those drivers were drunk, with a blood alcohol concentration of .08 or higher.

More Stats

For general drunk driving statistics, visit our drunk driving section.
For facts translated in Spanish, visit NHTSA.gov/Espanol.

Talking Points

We've prepared talking points related to Rider Sober or Get Pulled Over. These can be used as part of your Fourth of July and Labor Day holiday enforcement campaign messaging. After downloading, we encourage you to add local stats and facts to the document.

July 4th

During the Fourth of July holiday, you can use many of the materials available on this page to increase your Ride Sober or Get Pulled Over messaging. In addition, assets specific to the holiday are available. We also have a statistic specific to the Fourth of July holiday in the Facts section of this page.

Sample News Release | English

August/Labor Day

During the Labor Day holiday, you can use many of the materials available on this page to increase your Ride Sober or Get Pulled Over messaging. In addition, assets specific to the holiday are available. We also have a statistic specific to the Labor Day holiday in the Facts section of this page.

Coming Soon

Ads

Don’t Roll Throttle | English Banner Ad | 7 Animated, 7 Static

DOWNLOAD

Drunk | Enforcement | Motorcycles | English TV & Digital | :30 :15 :06 available by request

PREVIEW

If a video is noted as Available by Request, it is not available for immediate download. A state may submit a request to NHTSA and the ad can be retagged with their stage logo.

Note: No one may alter, edit, or change a NHTSA TV ad or digital video.

Media Plans

The Media Work Plan provides an overview of the research and trends that inform NHTSA's national paid media plan for the campaign. The Media Buy Summary provides an overview of the media channels, media partner selection and tactics that will be activated to reach the target audience.

Coming Soon: Media Buy Summary

Annual Media Work Plan

Future Dates

High-visibility enforcement is most effective when law enforcement mobilization activates within days following the launch of a media buy.

Paid Media Dates

2027

August/Labor Day: August 11 – September 5, 2027

2028

August/Labor Day: August 16 – September 3, 2028