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Vehicle Safety Recalls

Millions of vehicles are recalled each year, so it’s essential to include vehicle safety recall information in any road safety communication plan. We have material that helps inform vehicle owners about the process of checking for safety recalls and getting a recall repair, and educates drivers about the importance of regularly checking their car for recalls.

Key Dates:

  • March: Vehicle Safety Recalls Week is March 4-10, 2024, and coincides with the start of Daylight Saving Time, a great time to increase messaging. 
  • November: The end of Daylight Saving Time is another time to increase messaging related to recalls and reminding drivers to check for recalls twice a year.

Many assets are available in English and Spanish. Share this information with partner organizations to help spread the message across all communities.

Facts

  • In 2022, there were 1,050 safety recalls affecting more than 31 million vehicles and other motor vehicle related equipment in the United States.

Talking Points

We've prepared talking points related to recalls. 

Earned Media

We've produced sample news releases and that can be used for media outreach.

Social Media

Sample social media posts are available for you to use on your various social media platforms, including Facebook, X and Instagram.

Graphics

Asset Type

Spring Forward | English
Spring Forward | Lose An Hour | English Animated | 1200x1200: Facebook/X/Instagram
Spring Forward | Lose An Hour | English Animated | 1080x1920: Vertical Video
Spring Forward | Lose An Hour | English Static | 1200x1200: Facebook/X/Instagram
Spring Forward | Lose An Hour | English Static | 1200x675
Spring Forward | Spanish
Spring Forward | Cambia La Hora | Spanish Animated | 1200x1200: Facebook/X/Instagram
Spring Forward | Cambia La Hora | Spanish Static | 1200x1200: Facebook/X/Instagram
General | English
Recalls Start | English Static | Facebook, X, Instagram
Triggers Recall | English Static | Facebook, X, Instagram
Recalls Stay Safe | English Static | Facebook, X, Instagram
Recall Notification | English Static | Facebook, X, Instagram
Unrepaired Recalls | English Static | Facebook, X, Instagram
SaferCar App | English Static | Facebook, X, Instagram
Fall Back | English
Clock Fall Back | English Animated | Facebook, X, Instagram
Fall Back Mirror | English Animated | Facebook, X, Instagram
Fall Back Mirror | English Static | Facebook, X, Instagram
Fall Back | Spanish
Fall Back Mirror | Spanish Static | Facebook, X, Instagram
Fall Back Mirror | Spanish Animated | Facebook, X, Instagram

Videos

Asset Type

English
Routine Recall Check
Safety Defects
Takata Air Bag Recall
SaferCar App
How Air Bags Work YouTube format only
Used Car Safety Check YouTube format only
Spanish
Routine Recall Check | Spanish
Recall Check Using SaferCar App | Spanish
How To Help Us With Your Recalls | Spanish
Takata Air Bag Recall | Spanish YouTube format only

Handouts

Ads

Asset Type

Banner Ads
Routine A Animated | 6 sizes | HTML
Routine A Static | 6 sizes | PNG
Routine B Animated | 6 sizes | HTML
Routine B Static | 6 sizes | PNG
Routine A/B Animated | 2 options | MP4
Save a Life 8 Animated | 8 Static
Injury 8 Animated | 8 Static
Social Media Banner
Time To Check (social skins - set of 2)

Additional Resources