Safety Topics Safety Topics Bicycle Safety Child Safety Distracted Driving Drug-Impaired Driving Drunk Driving First Responder Safety Motorcycle Safety Older Driver Safety Pedestrian Safety Rail Grade Crossing School Bus Safety Seat Belt Safety Speeding Teen Driver Safety Vehicle Safety View All Breadcrumb Safety Topics Drunk Driving Buzzed Driving Is Drunk Driving Buzzed Driving Is Drunk Driving About Campaigns Messaging Ads Project Roadblock Resources About Social Norming CampaignBuzzed Driving Is Drunk Driving is a year-round social norming campaign that focuses on drunk driving prevention. This page has resources that can be used year-round and seasonally themed material that can be found on the pages linked below. Use any of our resources to encourage drivers to not get behind the wheel after drinking and to plan for a safe, sober ride home Many assets for special activations are available in English and Spanish. Share this information with partner organizations to help spread the message across all communities. Special Activations Halloween | Buzzed Driving Is Drunk Driving Drunk Driving Oct 25, 2024 - Oct 31, 2024 Thanksgiving Eve | Buzzed Driving Is Drunk Driving Drunk Driving Nov 23, 2024 - Nov 27, 2024 Thanksgiving | Buzzed Driving Is Drunk Driving Drunk Driving Nov 23, 2024 - Nov 30, 2024 Pre-Holidays | Winter | Buzzed Driving Is Drunk Driving Drunk Driving Dec 1, 2024 - Dec 10, 2024 Super Bowl | Fans Don’t Let Fans Drive Drunk Drunk Driving Feb 5, 2024 - Feb 11, 2024 St. Patrick's Day | Buzzed Driving Is Drunk Driving Drunk Driving Mar 11, 2024 - Mar 17, 2024 Fourth of July | Buzzed Driving Is Drunk Driving Drunk Driving Jul 1, 2024 - Jul 7, 2024 Social Media Sample social media posts are available for you to use on your various social media platforms, including Facebook, X and Instagram. Images often help boost content engagement, especially on social media posts. We offer a variety of traffic safety images for free through our Image Library. Social Media Posts | English Social Media Posts | Spanish Variable Message Boards BUZZED DRIVING IS DRUNK DRIVING ALWAYS DRIVE SOBER Download All Text Ads Asset Type Video Drunk | Social Norming | Life Sounds Great TV & Digital | :60, :30, :15 | 3 sizes available at AdCouncil.org PREVIEW EXTERNAL LINK Drunk | Social Norming | Life Sounds Great Digital | :06 | 3 sizes available at AdCouncil.org PREVIEW EXTERNAL LINK Drunk | Social Norming | Metal TV & Digital | :10 | 3 sizes available at AdCouncil.org PREVIEW EXTERNAL LINK Drunk | Social Norming | Bar TV & Digital | :10 | 3 sizes available at AdCouncil.org PREVIEW EXTERNAL LINK Drunk | Social Norming | Campfire TV & Digital | :10 | 3 sizes available at AdCouncil.org PREVIEW EXTERNAL LINK Drunk | Social Norming | Bathroom Boy TV & Digital | :15 | 4 sizes available at AdCouncil.org PREVIEW EXTERNAL LINK Drunk | Social Norming | Catch A Ride TV & Digital | :30, :15 | 3 sizes available at AdCouncil.org PREVIEW EXTERNAL LINK Drunk | Social Norming | For the Stans TV & Digital | :30, :15, :10 | 2 sizes available at AdCouncil.org PREVIEW EXTERNAL LINK Drunk | Social Norming | Sober Up TV & Digital | :30 | 3 sizes available at AdCouncil.org PREVIEW EXTERNAL LINK Drunk | Social Norming | Waterboy TV & Digital | :15 | 4 sizes available at AdCouncil.org PREVIEW EXTERNAL LINK Drunk | Social Norming | For the Stans | Spanish TV & Digital | :30, :15, :10 | 2 sizes available at AdCouncil.org PREVIEW EXTERNAL LINK Audio Audio | Life Sounds Great Radio | :30 available at AdCouncil.org PREVIEW EXTERNAL LINK Audio | Love Fest Radio | :30, :15 available at AdCouncil.org PREVIEW EXTERNAL LINK Audio | Play By Play Radio | :30, :15 available at AdCouncil.org PREVIEW EXTERNAL LINK Graphics Banner | Buzz Kill | Static & Animated Multiple options available at AdCouncil.org PREVIEW EXTERNAL LINK Banner | OK to Drive | Static & Animated 6 sizes available available at AdCouncil.org PREVIEW EXTERNAL LINK Out-of-Home | Buzz Kill Multiple options available at AdCouncil.org PREVIEW EXTERNAL LINK Out-of-Home | OK to Drive Digital Bulletin, Bus Shelter, Poster | Multiple options available at AdCouncil.org PREVIEW EXTERNAL LINK Print | Buzz Kill Multiple options available at AdCouncil.org PREVIEW EXTERNAL LINK Print | OK to Drive 8 options available at AdCouncil.org PREVIEW EXTERNAL LINK Note: No one may alter, edit, or change a NHTSA TV ad or digital video. Project Roadblock Project Roadblock is a multiplatform drunk driving prevention campaign exclusive to local broadcast television stations and is the largest annual station-supported initiative of a single PSA campaign. The campaign runs annually at the end of December. For more, visit AdCouncil.org. Reports Campaign Research ResultsTracking Survey Report, 2023Qualitative Research on Buzzed Driving, 2022 Additional Resources Drunk Driving facts, reports, imagesNHTSA.gov Buzzed Driving Is Drunk Driving: English | SpanishSign up to get campaign updates via email from Traffic Safety Marketing × Site search modal Here you can search the entire site
Safety Topics Safety Topics Bicycle Safety Child Safety Distracted Driving Drug-Impaired Driving Drunk Driving First Responder Safety Motorcycle Safety Older Driver Safety Pedestrian Safety Rail Grade Crossing School Bus Safety Seat Belt Safety Speeding Teen Driver Safety Vehicle Safety View All Breadcrumb Safety Topics Drunk Driving Buzzed Driving Is Drunk Driving Buzzed Driving Is Drunk Driving About Campaigns Messaging Ads Project Roadblock Resources About Social Norming CampaignBuzzed Driving Is Drunk Driving is a year-round social norming campaign that focuses on drunk driving prevention. This page has resources that can be used year-round and seasonally themed material that can be found on the pages linked below. Use any of our resources to encourage drivers to not get behind the wheel after drinking and to plan for a safe, sober ride home Many assets for special activations are available in English and Spanish. Share this information with partner organizations to help spread the message across all communities. Special Activations Halloween | Buzzed Driving Is Drunk Driving Drunk Driving Oct 25, 2024 - Oct 31, 2024 Thanksgiving Eve | Buzzed Driving Is Drunk Driving Drunk Driving Nov 23, 2024 - Nov 27, 2024 Thanksgiving | Buzzed Driving Is Drunk Driving Drunk Driving Nov 23, 2024 - Nov 30, 2024 Pre-Holidays | Winter | Buzzed Driving Is Drunk Driving Drunk Driving Dec 1, 2024 - Dec 10, 2024 Super Bowl | Fans Don’t Let Fans Drive Drunk Drunk Driving Feb 5, 2024 - Feb 11, 2024 St. Patrick's Day | Buzzed Driving Is Drunk Driving Drunk Driving Mar 11, 2024 - Mar 17, 2024 Fourth of July | Buzzed Driving Is Drunk Driving Drunk Driving Jul 1, 2024 - Jul 7, 2024 Social Media Sample social media posts are available for you to use on your various social media platforms, including Facebook, X and Instagram. Images often help boost content engagement, especially on social media posts. We offer a variety of traffic safety images for free through our Image Library. Social Media Posts | English Social Media Posts | Spanish Variable Message Boards BUZZED DRIVING IS DRUNK DRIVING ALWAYS DRIVE SOBER Download All Text Ads Asset Type Video Drunk | Social Norming | Life Sounds Great TV & Digital | :60, :30, :15 | 3 sizes available at AdCouncil.org PREVIEW EXTERNAL LINK Drunk | Social Norming | Life Sounds Great Digital | :06 | 3 sizes available at AdCouncil.org PREVIEW EXTERNAL LINK Drunk | Social Norming | Metal TV & Digital | :10 | 3 sizes available at AdCouncil.org PREVIEW EXTERNAL LINK Drunk | Social Norming | Bar TV & Digital | :10 | 3 sizes available at AdCouncil.org PREVIEW EXTERNAL LINK Drunk | Social Norming | Campfire TV & Digital | :10 | 3 sizes available at AdCouncil.org PREVIEW EXTERNAL LINK Drunk | Social Norming | Bathroom Boy TV & Digital | :15 | 4 sizes available at AdCouncil.org PREVIEW EXTERNAL LINK Drunk | Social Norming | Catch A Ride TV & Digital | :30, :15 | 3 sizes available at AdCouncil.org PREVIEW EXTERNAL LINK Drunk | Social Norming | For the Stans TV & Digital | :30, :15, :10 | 2 sizes available at AdCouncil.org PREVIEW EXTERNAL LINK Drunk | Social Norming | Sober Up TV & Digital | :30 | 3 sizes available at AdCouncil.org PREVIEW EXTERNAL LINK Drunk | Social Norming | Waterboy TV & Digital | :15 | 4 sizes available at AdCouncil.org PREVIEW EXTERNAL LINK Drunk | Social Norming | For the Stans | Spanish TV & Digital | :30, :15, :10 | 2 sizes available at AdCouncil.org PREVIEW EXTERNAL LINK Audio Audio | Life Sounds Great Radio | :30 available at AdCouncil.org PREVIEW EXTERNAL LINK Audio | Love Fest Radio | :30, :15 available at AdCouncil.org PREVIEW EXTERNAL LINK Audio | Play By Play Radio | :30, :15 available at AdCouncil.org PREVIEW EXTERNAL LINK Graphics Banner | Buzz Kill | Static & Animated Multiple options available at AdCouncil.org PREVIEW EXTERNAL LINK Banner | OK to Drive | Static & Animated 6 sizes available available at AdCouncil.org PREVIEW EXTERNAL LINK Out-of-Home | Buzz Kill Multiple options available at AdCouncil.org PREVIEW EXTERNAL LINK Out-of-Home | OK to Drive Digital Bulletin, Bus Shelter, Poster | Multiple options available at AdCouncil.org PREVIEW EXTERNAL LINK Print | Buzz Kill Multiple options available at AdCouncil.org PREVIEW EXTERNAL LINK Print | OK to Drive 8 options available at AdCouncil.org PREVIEW EXTERNAL LINK Note: No one may alter, edit, or change a NHTSA TV ad or digital video. Project Roadblock Project Roadblock is a multiplatform drunk driving prevention campaign exclusive to local broadcast television stations and is the largest annual station-supported initiative of a single PSA campaign. The campaign runs annually at the end of December. For more, visit AdCouncil.org. Reports Campaign Research ResultsTracking Survey Report, 2023Qualitative Research on Buzzed Driving, 2022 Additional Resources Drunk Driving facts, reports, imagesNHTSA.gov Buzzed Driving Is Drunk Driving: English | SpanishSign up to get campaign updates via email from Traffic Safety Marketing
United States Department of Transportation