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Buzzed Driving Is Drunk Driving

About

Social Norming Campaign

Buzzed Driving Is Drunk Driving is a year-round social norming campaign that focuses on drunk driving prevention. This page has resources that can be used year-round and seasonally themed material that can be found on the pages linked below. Use any of our resources to encourage drivers to not get behind the wheel after drinking and to plan for a safe, sober ride home 

Many assets for special activations are available in English and Spanish. Share this information with partner organizations to help spread the message across all communities. 

Special Activations

UPCOMING

St. Patrick's Day | Buzzed Driving Is Drunk Driving

Drunk Driving
Mar 11, 2024 - Mar 17, 2024

Fourth of July | Buzzed Driving Is Drunk Driving

Drunk Driving
Jul 1, 2024 - Jul 7, 2024

Halloween | Buzzed Driving Is Drunk Driving

Drunk Driving
Oct 25, 2024 - Oct 31, 2024

Thanksgiving | Buzzed Driving Is Drunk Driving

Drunk Driving
Nov 23, 2024 - Nov 30, 2024

Pre-Holidays | Winter | Buzzed Driving Is Drunk Driving

Drunk Driving
Dec 1, 2024 - Dec 10, 2024

Super Bowl | Fans Don’t Let Fans Drive Drunk

Drunk Driving
Feb 5, 2024 - Feb 11, 2024

Social Media

Sample social media posts are available for you to use on your various social media platforms, including Facebook, X and Instagram.

Images often help boost content engagement, especially on social media posts. We offer a variety of traffic safety images for free through our Image Library.

Variable Message Boards

BUZZED DRIVING

IS

DRUNK DRIVING

ALWAYS

DRIVE

SOBER

Ads

Asset Type

Video
Video | Bathroom Boy TV & Digital | :15 | 4 sizes available at AdCouncil.org
Video | Catch A Ride TV & Digital | :30, :15 | 3 sizes available at AdCouncil.org
Video | For the Stans TV & Digital | :30, :15, :10 | 2 sizes available at AdCouncil.org
Video | For the Stans | Spanish TV & Digital | :30, :15, :10 | 2 sizes available at AdCouncil.org
Video | Sober Up TV & Digital | :30 | 3 sizes available at AdCouncil.org
Video | Waterboy TV & Digital | :15 | 4 sizes available at AdCouncil.org
Audio
Audio | Love Fest Radio | :30, :15 available at AdCouncil.org
Audio | Play By Play Radio | :30, :15 available at AdCouncil.org
Graphics
Banner | OK to Drive | Static & Animated 6 sizes available available at AdCouncil.org
Out-of-Home | OK to Drive Digital Bulletin, Bus Shelter, Poster | Multiple options available at AdCouncil.org
Print | OK to Drive 8 options available at AdCouncil.org

Note: No one may alter, edit, or change a NHTSA TV ad or digital video.

Project Roadblock

Project Roadblock is a multiplatform drunk driving prevention campaign exclusive to local broadcast television stations and is the largest annual station-supported initiative of a single PSA campaign. The campaign runs annually at the end of December. For more, visit AdCouncil.org.

Reports

Campaign Research Results

Additional Resources