August/Labor Day | Drive Sober or Get Pulled Over

About

Drive Sober or Get Pulled Over is a national high-visibility enforcement campaign that focuses on the consequences of drunk driving and is supported by increased law enforcement.

Key Dates

Enforcement: August 15 – September 1, 2025
Paid Media: August 13 – September 1, 2025
Earned Media: July 14 – September 8, 2025

Many assets are available in English and Spanish. Share this information with partner organizations to help spread the message across communities.

Facts

Labor Day Stats

During the 2023 Labor Day holiday (6 p.m. September 1 - 5:59 a.m. September 5), there were 511 crash fatalities nationwide. Of those people, 185 (36%) were killed in crashes that involved at least one alcohol-impaired driver with a blood alcohol concentration (BAC) of .08 or above.
Over the 2023 Labor Day holiday, 311 drivers were killed in traffic crashes. Of those drivers killed, 109 (35%) were alcohol-impaired with a BAC .08 or above.
- Sixty-eight (62%) of the 109 impaired drivers killed were almost twice the legal limit (BAC .15+).
Among drivers between the ages of 18 and 34 who were killed in crashes over the Labor Day holiday in 2023, 45% of those drivers were drunk, with BACs of .08 or above.

More Stats

For general drunk driving statistics, visit our drunk driving section.
For facts translated in Spanish, visit NHTSA.gov/Espanol.

Talking Points

We've prepared talking points related to this topic. After downloading, we encourage you to add local stats and facts to the document.

Earned Media

We've produced sample news releases that can be used for media outreach.

Coming Soon | Spanish

News Release | English

Message Boards

Social Media

Sample social media posts are available for you to use on your various social media platforms, including Facebook, X and Instagram.

This social media playbook contains sample social media content. Download this guide for instructions on posting the below playbook graphics to Facebook, X and Instagram. The content is designed for easy posting and seamless integration into your current social media strategy.

Social Media Playbook | English & Spanish

Additional sample social media posts are also available for download. Images often help boost the engagement on social posts. Our image library, linked below in the Resource section, has a variety of images that you can associate with these sample social media posts.