Safety Topics Safety Topics Bicycle Safety Child Safety Distracted Driving Drug-Impaired Driving Drunk Driving Motorcycle Safety Move Over Safety Older Driver Safety Pedestrian Safety Rail Grade Crossing School Bus Safety Seat Belt Safety Speeding Teen Driver Safety Vehicle Safety View All Breadcrumb Safety Topics Drunk Driving Drive Sober or Get Pulled Over August/Labor Day August/Labor Day About Facts Messaging Graphics Ads Resources About Drive Sober or Get Pulled Over is a national high-visibility enforcement campaign that focuses on the consequences of drunk driving and is supported by increased law enforcement.Key DatesEnforcement: August 15 – September 1, 2025Paid Media: August 13 – September 1, 2025Earned Media: July 14 – September 8, 2025Many assets are available in English and Spanish. Share this information with partner organizations to help spread the message across communities. Facts Labor Day StatsDuring the 2023 Labor Day holiday (6 p.m. September 1 - 5:59 a.m. September 5), there were 511 crash fatalities nationwide. Of those people, 185 (36%) were killed in crashes that involved at least one alcohol-impaired driver with a blood alcohol concentration (BAC) of .08 or above.Over the 2023 Labor Day holiday, 311 drivers were killed in traffic crashes. Of those drivers killed, 109 (35%) were alcohol-impaired with a BAC .08 or above.Sixty-eight (62%) of the 109 impaired drivers killed were almost twice the legal limit (BAC .15+).Among drivers between the ages of 18 and 34 who were killed in crashes over the Labor Day holiday in 2023, 45% of those drivers were drunk, with BACs of .08 or above.More StatsFor general drunk driving statistics, visit our drunk driving section.For facts translated in Spanish, visit NHTSA.gov/Espanol. Talking Points We've prepared talking points related to this topic. After downloading, we encourage you to add local stats and facts to the document. Talking Points | English Talking Points | Spanish Earned Media We've produced sample news releases that can be used for media outreach. News Release | English News Release | Spanish Message Boards Social Media Sample social media posts are available for you to use on your various social media platforms, including Facebook, X and Instagram. This social media playbook contains sample social media content. Download this guide for instructions on posting the below playbook graphics to Facebook, X and Instagram. The content is designed for easy posting and seamless integration into your current social media strategy. Social Media Playbook | English & Spanish Additional sample social media posts are also available for download. Images often help boost the engagement on social posts. Our image library, linked below in the Resource section, has a variety of images that you can associate with these sample social media posts. Social Media Messages | English Social Media Messages | Spanish Graphics Asset Type English DUIs Stick Around | Static | English 1080x1350 | Facebook, X, Instagram PREVIEW DOWNLOAD DUIs Stick Around | Animated | English 1080x1920 | Facebook, X, Instagram PREVIEW DOWNLOAD Spanish What A DUI Means | Static | Spanish 1080x1350 | Facebook, X, Instagram PREVIEW DOWNLOAD What A DUI Means | Animated | Spanish 1080x1920 | Facebook, X, Instagram PREVIEW DOWNLOAD Ads and Event Banners Multiple ad options are available in English and Spanish.Ads: Video, Audio, BannerDrive Sober or Get Pulled Over event banners are available for you to print or use electronically.Events: Banner Media Buy Plan and Summary Coming Soon: Media Buy Summary Annual Media Work Plan Additional Resources Image Library: Holidays & OccasionsOverview of Drive Sober or Get Pulled Over campaignsCampaign Research Results, Future DatesNHTSA's Drive Sober or Get Pulled Over campaign pages: English | Spanish
Safety Topics Safety Topics Bicycle Safety Child Safety Distracted Driving Drug-Impaired Driving Drunk Driving Motorcycle Safety Move Over Safety Older Driver Safety Pedestrian Safety Rail Grade Crossing School Bus Safety Seat Belt Safety Speeding Teen Driver Safety Vehicle Safety View All Breadcrumb Safety Topics Drunk Driving Drive Sober or Get Pulled Over August/Labor Day August/Labor Day About Facts Messaging Graphics Ads Resources About Drive Sober or Get Pulled Over is a national high-visibility enforcement campaign that focuses on the consequences of drunk driving and is supported by increased law enforcement.Key DatesEnforcement: August 15 – September 1, 2025Paid Media: August 13 – September 1, 2025Earned Media: July 14 – September 8, 2025Many assets are available in English and Spanish. Share this information with partner organizations to help spread the message across communities. Facts Labor Day StatsDuring the 2023 Labor Day holiday (6 p.m. September 1 - 5:59 a.m. September 5), there were 511 crash fatalities nationwide. Of those people, 185 (36%) were killed in crashes that involved at least one alcohol-impaired driver with a blood alcohol concentration (BAC) of .08 or above.Over the 2023 Labor Day holiday, 311 drivers were killed in traffic crashes. Of those drivers killed, 109 (35%) were alcohol-impaired with a BAC .08 or above.Sixty-eight (62%) of the 109 impaired drivers killed were almost twice the legal limit (BAC .15+).Among drivers between the ages of 18 and 34 who were killed in crashes over the Labor Day holiday in 2023, 45% of those drivers were drunk, with BACs of .08 or above.More StatsFor general drunk driving statistics, visit our drunk driving section.For facts translated in Spanish, visit NHTSA.gov/Espanol. Talking Points We've prepared talking points related to this topic. After downloading, we encourage you to add local stats and facts to the document. Talking Points | English Talking Points | Spanish Earned Media We've produced sample news releases that can be used for media outreach. News Release | English News Release | Spanish Message Boards Social Media Sample social media posts are available for you to use on your various social media platforms, including Facebook, X and Instagram. This social media playbook contains sample social media content. Download this guide for instructions on posting the below playbook graphics to Facebook, X and Instagram. The content is designed for easy posting and seamless integration into your current social media strategy. Social Media Playbook | English & Spanish Additional sample social media posts are also available for download. Images often help boost the engagement on social posts. Our image library, linked below in the Resource section, has a variety of images that you can associate with these sample social media posts. Social Media Messages | English Social Media Messages | Spanish Graphics Asset Type English DUIs Stick Around | Static | English 1080x1350 | Facebook, X, Instagram PREVIEW DOWNLOAD DUIs Stick Around | Animated | English 1080x1920 | Facebook, X, Instagram PREVIEW DOWNLOAD Spanish What A DUI Means | Static | Spanish 1080x1350 | Facebook, X, Instagram PREVIEW DOWNLOAD What A DUI Means | Animated | Spanish 1080x1920 | Facebook, X, Instagram PREVIEW DOWNLOAD Ads and Event Banners Multiple ad options are available in English and Spanish.Ads: Video, Audio, BannerDrive Sober or Get Pulled Over event banners are available for you to print or use electronically.Events: Banner Media Buy Plan and Summary Coming Soon: Media Buy Summary Annual Media Work Plan Additional Resources Image Library: Holidays & OccasionsOverview of Drive Sober or Get Pulled Over campaignsCampaign Research Results, Future DatesNHTSA's Drive Sober or Get Pulled Over campaign pages: English | Spanish