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Communication Resources

For States, Partner Organizations, and Highway Safety Professionals

Campaigns Happening Now & Upcoming

More than 100 people die each day in traffic crashes. Join the National Highway Traffic Safety Administration in helping to communicate important traffic safety information.

Thanksgiving | Buckle Up. Every Trip. Every Time.

Seat Belt Safety
This campaign runs year-round, when high-visibility enforcement is not taking place, and focuses on social norming as a way to encourage seat belt use.
Nov 22, 2025 - Nov 30, 2025

Thanksgiving | Click It or Ticket (Certain Areas)

Seat Belt Safety
This high-visibility enforcement campaign runs during specific times of the year. Messaging should include the consequences of not wearing a seat belt and be supported by increased law enforcement.
Nov 22, 2025 - Nov 30, 2025

Thanksgiving Eve | Buzzed Driving Is Drunk Driving

Drunk Driving
We offer themed material for ahead of the Thanksgiving holiday that encourages people to not get behind the wheel after drinking and to plan for a safe, sober ride home.
Nov 22, 2025 - Nov 26, 2025

Thanksgiving | Buzzed Driving Is Drunk Driving

Drunk Driving
We offer themed material for Thanksgiving that encourages people to not get behind the wheel after drinking and to plan for a safe, sober ride home. 
Nov 24, 2025 - Nov 30, 2025

Thanksgiving | If You Feel Different, You Drive Different

Drug-Impaired Driving
Relevant, timely and seasonal messaging can help boost traffic safety communication efforts.
Nov 24, 2025 - Nov 30, 2025

Older Driver Safety Awareness Week

Older Driver Safety
Older drivers face unique safety concerns. We have material to help guide the discussion with older drivers.
Dec 1, 2025 - Dec 5, 2025

Winter Holidays | Social Norming | Buzzed Driving Is Drunk Driving

Drunk Driving
We offer themed material ahead of the winter holidays that encourages people to not get behind the wheel after drinking and to plan for a safe, sober ride home.
Dec 1, 2025 - Jan 1, 2026

Winter Holidays | Social Norming | If You Feel Different, You Drive Different

Drug-Impaired Driving
We have themed material for ahead of the winter holidays that reminds drivers that drug-impaired driving is dangerous and illegal.
Dec 1, 2025 - Jan 1, 2026

Winter Holidays | National Enforcement | Drive Sober or Get Pulled Over

Drunk Driving
This is a high-visibility enforcement campaign. Messaging should include the consequences of drunk driving and be supported by increased law enforcement.
Dec 10, 2025 - Jan 1, 2026

Winter Holidays | National Enforcement | Drive High, Get a DUI.

Drug-Impaired Driving
This is a high-visibility enforcement campaign. Messaging should include the consequences of drug-impaired driving and be supported by increased law enforcement.
Dec 10, 2025 - Jan 1, 2026

2026

 

Super Bowl | Fans Don’t Let Fans Drive Drunk

Drunk Driving
Feb 2, 2026 - Feb 8, 2026

Traffic Safety Marketing: Your go-to website for traffic safety communication resources.

Traffic Safety Marketing, created and managed by the National Highway Traffic Safety Administration, helps connect states, local governments and traffic safety stakeholders to resources, marketing material and content that assist in the development of timely behavioral and vehicle safety outreach initiatives.

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