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Drive Sober or Get Pulled Over

About

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Enforcement Campaign

Drive Sober or Get Pulled Over is a national high-visibility enforcement campaign that runs during specific times of the year. This campaign focuses on the consequences of drunk driving and is supported by increased law enforcement.

Many assets are available in English and Spanish. Share this information with partner organizations to help spread the message across all communities. 

National Mobilizations

  • August/September: Labor Day high-visibility enforcement campaign.
    • Enforcement: August 16 – September 2, 2024
    • Paid Media: August 14 – September 2, 2024
    • Earned Media: July 15 – September 9, 2024
      These campaign dates coincide with the alcohol-impaired Ride Sober or Get Pulled Over campaign. 
  • December/January: Winter Holidays high-visibility enforcement campaign.
    • Enforcement: December 13, 2024 – January 1, 2025
    • Paid Media: December 11, 2024 – January 1, 2025
    • Earned Media: November 11, 2024 – January 8, 2025
  • Also, Drive Sober or Get Pulled Over may be used if high-visibility enforcement is happening in your area over the Fourth of July holiday. 

All Campaigns

Fourth of July | Drive Sober or Get Pulled Over (Certain Areas)

Drunk Driving
Jul 1, 2024 - Jul 7, 2024

National Mobilization | Drive Sober or Get Pulled Over

Drunk Driving
Aug 14, 2024 - Sep 2, 2024

National Mobilization | Drive Sober or Get Pulled Over

Drunk Driving
Dec 11, 2024 - Jan 1, 2025

Ads

Asset Type

Video | English
Drive Sober | Change Your World TV & Digital | :30, :15, :06 Available by Request
Drive Sober | Press Conference Digital | :30, :15, :06 Available by Request
Audio | English
Change Your World Radio | :30
Banner | English
Banner Ads | Drive Sober Tear | Animated 8 sizes
Banner Ads | Drive Sober Tear | Static 8 sizes
Video | Spanish
Drive Sober | No Seas Tonto | Spanish TV & Digital | :30, :15, :06 Available by Request
Audio | Spanish
Tonto | Spanish Radio | :30
Banner | Spanish
Banner Ads | Drive Sober Tonto | Spanish | Animated 8 sizes
Banner Ads | Drive Sober Tonto | Spanish | Static 8 sizes

If a video is noted as Available by Request, it is not available for immediate download. A state may submit a request to NHTSA and the ad can be retagged with their stage logo.

Note: No one may alter, edit, or change a NHTSA TV ad or web video.

Reports

Future Dates

2025

  • Labor Day
    • Enforcement: August 15 – September 1, 2025
    • Paid Media: August 13 – September 1, 2025
    • Earned Media: July 14 – September 8, 2025
  • Winter Holiday
    • Enforcement: December 12, 2025 – January 1, 2026
    • Paid Media: December 10, 2025 – January 1, 2026
    • Earned Media: November 10, 2025 – January 8, 2026

2026

  • Labor Day
    • Enforcement: August 14 – September 7, 2026
    • Paid Media: August 12 – September 7, 2026
    • Earned Media: July 13 – September 14, 2026
  • Winter Holiday
    • Enforcement: December 18, 2026 – January 1, 2027
    • Paid Media: December 16, 2026 – January 1, 2027
    • Earned Media: November 16, 2026 – January 8, 2027

Additional Resources

  • NHTSA's Drive Sober or Get Pulled Over campaign pages: English | Spanish
  • For more alcohol-related reports and drunk driving prevention resources, visit the resource section on our drunk driving page.

Related Campaigns

Enforcement

Ride Sober or Get Pulled Over

This high-visibility enforcement campaign is specific to motorcyclists and runs during specific times of the year. Messaging should include the consequences of an arrest and be supported by increased law enforcement.

Learn More →