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Speeding Slows You Down

About

Enforcement

Speeding Slows You Down is a high-visibility enforcement mobilization campaign that focuses specifically on the consequences of speeding while urging drivers to slow down. Material created for this campaign highlights law enforcement’s goal of stopping speeding and helps spread awareness about the increased law enforcement presence on the nation’s roads during this period.

Key Dates

July 8–31, 2024: A national paid social norming campaign runs for speed. States may consider running this enforcement campaign in its place if high-visibility enforcement is planned.

Graphics

Asset Type

English
Consequences 1 | English 4 animated | 4 static
Consequences 2 | English 4 animated
Everything Goes Up | English 4 animated | 4 static
Push It | English 4 animated | 4 static
Spanish
Consequences 1 | Spanish 4 animated | 4 static
Consequences 2 | Spanish 4 animated
Everything Goes Up | Spanish 4 animated | 4 static
Push It | Spanish 4 animated | 4 static

Talking Points

We've prepared talking points related to speeding. After downloading, we encourage you to add local stats and facts to the document. 

  • Coming soon

Social Media

Sample social media posts are available for you to use on your various social media platforms, including Facebook, X and Instagram.

Images often help boost content engagement, especially on social media posts. We offer a variety of traffic safety images for free in our Image Library, which is linked in our resource section.

  • Coming soon

Earned Media

We've produced sample news releases that can be used for media outreach.

  • Coming soon

Variable Message Boards

SPEEDING KILLS

SLOW DOWN OR

PAY THE FINE

SPEEDING IS

ALWAYS ILLEGAL

SLOW DOWN

SPEEDING

SLOWS

YOU DOWN

SPEEDING IS NOT

WORTH THE

TICKET

DRIVERS CAUGHT

SPEEDING WILL

BE TICKETED

Ads

Asset Type

Video | English
Speed | Enforcement | Consequences | English TV & Digital | :30, :15, :06 Available by Request
Audio | English
Speed Slows You Down | English Radio | :30
Banner | English
Speeding Slows You Down | English 7 animated | 7 static
Video | Spansih
Speed | Enforcement | Consequences | Spanish TV & Digital | :30, :15, :06 Available by Request
Audio | Spanish
The Speed Limit Is The Law | Spanish Radio | :30
Banner | Spanish
The Speed Limit Is The Law | Spanish 7 animated | 7 static

If a video is noted as Available by Request, it is not available for immediate download. A state may submit a request to NHTSA and the ad can be retagged with their stage logo.

Note: No one may alter, edit, or change a NHTSA TV ad or web video.

Additional Resources