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United States Department of Transportation United States Department of Transportation

Speeding Slows You Down

About

Enforcement

Speeding Slows You Down is a high-visibility enforcement mobilization campaign that focuses specifically on the consequences of speeding while urging drivers to slow down.   Materials created for this campaign highlights law enforcement’s goal of stopping speeding and helps spread awareness about the increased law enforcement presence on the nation’s roads during this period.

Key Dates

  • July 6–31, 2026: A national paid social norming campaign runs for speed. States may consider running this enforcement campaign in its place if high-visibility enforcement is planned.

Talking Points

We've prepared talking points related to speeding. After downloading, we encourage you to add local stats and facts to the document.

Earned Media

We've produced sample news releases that can be used for media outreach.

Facts

National statistics related to this topic are available in our Speeding section.

Variable Message Boards

SLOW DOWN TO

AVOID FINES AND

PROTECT LIVES

SPEEDING COMES

AT A COST THAT

SLOWS YOU DOWN

SPEEDING COSTS

FINES AND LIVES

SLOW DOWN

DRIVERS CAUGHT

SPEEDING WILL

BE TICKETED

SPEEDING IS

ALWAYS ILLEGAL

SLOW DOWN

SPEEDING

SLOWS YOU DOWN

IN MANY WAYS

HIGH SPEEDS

LEAD TO

HIGH FINES

Download All Text

Ads

Asset Type

Video | English
Speeding | Enforcement | English TV & Digital | :30 :15 :06 available by request
Audio | English
Radio Ad | English Radio | :30
Banner | English
Banner Ads | Static | English
Banner Ads | Animated | English
Video | Spanish
Speed | Enforcement | Spanish TV & Digital | :30 :15 :06 available by request
Audio | Spanish
The Speed Limit Is The Law | Spanish Radio | :30
Banner | Spanish
The Speed Limit Is The Law | Spanish 7 animated | 7 static

If a video is noted as Available by Request, it is not available for immediate download. A state may submit a request to NHTSA and the ad can be retagged with their stage logo.

Note: No one may alter, edit, or change a NHTSA TV ad or web video.

Campaign Research

Event Banners

Event Banner | English High Resolution
Event Banner | Spanish High Resolution

Additional Resources