United States Department of Transportation United States Department of Transportation

Halloween

About

Key Dates

  • October 25-31: Halloween Campaign
  • October 31: Halloween 

Relevant, timely and seasonal messaging can help boost traffic safety communication efforts. 

We offer themed material for Halloween that encourages people to not get behind the wheel after drinking and to plan for a safe, sober ride home.  

Facts

  • In 2022, 72 people died in traffic crashes during Halloween night (6 p.m. October 31-5:59 a.m. November 1).
    • 46% (33) of those fatalities occurred in alcohol-related crashes, which involved at least one driver or motorcycle operator with a blood alcohol concentration at or above .01 g/dL. 
    • 39% (28) of those fatalities occurred in drunk-driving crashes, which involved at least one driver or motorcycle operator with a blood alcohol concentration at or above .08 g/dL.
  • From 2018 to 2022, there were 386 traffic fatalities during Halloween night.
    • 266 of those fatalities were occupants of a vehicle. 
    • 52% (138) of those vehicle occupants were drunk. 
    • The 21-34 age group had the highest percentage (54%) of fatalities in drunk driving crashes on Halloween night.

For general drunk-driving facts, visit our Drunk Driving section.

For facts translated in Spanish, visit NHTSA.gov/Espanol.

Social Media

This social media playbook contains sample social media content in English and Spanish. Download this guide for instructions on posting the below playbook graphics to Facebook, X and Instagram.  The content is designed for easy posting and seamless integration into your current social media strategy.

  • Coming Soon

Additional sample social media posts are also available for download. Images often help boost the engagement on social posts. Our image library, linked below in the Resource section, has a variety of images that you can associate with these sample social media posts.

  • Spanish Coming Soon

Talking Points

We've prepared talking points related to this topic. After downloading, we encourage you to add local stats and facts to the document. 

Earned Media

We've produced sample news releases that can be used for media outreach.

  • Spanish Coming Soon

Variable Message Boards

MONSTER MASH

NOT CAR CRASH

DRIVE SOBER

BUZZED DRIVING

IS

DRUNK DRIVING

SECURE A SOBER

RIDE AND SCARE

AWAY THE RISKS

KEEP IT SPOOKY

NOT DEADLY GET

A SOBER RIDE

BEFORE THE FUN

PLAN A SOBER

HALLOWEEN RIDE

HALLOWEEN PLANS

DESIGNATE A

SOBER RIDE

SAFE HALLOWEEN

DESIGNATE A

SOBER DRIVER

Download All Text

Graphics

Asset Type

English
Zombie | Animated | English 1200x1200 Animated
Zombie | English 1200x1200 | Facebook, X, Instagram
Zombie | English 1080x1920 Animated
Spanish
Toxic | Animated | Spanish 1200x1200 Animated
Toxic | Spanish 1200x1200 | Facebook, X, Instagram
Toxic | Spanish 1080x1920 | Vertical Video

Additional Resources