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United States Department of Transportation United States Department of Transportation

Halloween

About

Key Dates:

  • October 25-31: Halloween Campaign
  • October 31: Halloween

Relevant, timely and seasonal messaging can help boost traffic safety communication efforts. 

We offer themed material for Halloween that encourages people to not get behind the wheel after drinking and to plan for a safe, sober ride home.

Facts

From 2019 to 2024, on Halloween night (6 pm, Oct 31 - 5:59 am, Nov 1):

  • 201 people were killed in alcohol-related crashes, which involve at least one driver who had a blood alcohol level of .01 or higher.
  • 176 people were killed in crashes that involved a drunk driver with a BAC of .08 or higher. 
  • More than half (54%) of people aged 21-34 killed in traffic crashes during this 5-year period were in drunk-driving crashes.
  • Victims in these drunk-driving crashes included 31 pedestrians and 144 drivers and passengers.

For general drunk-driving facts, visit our Drunk Driving section.

For facts translated in Spanish, visit NHTSA.gov/Espanol.

Talking Points

We've prepared talking points related to this topic. After downloading, we encourage you to add local stats and facts to the document. 

Earned Media

We've produced sample news releases that can be used for media outreach.

  • Coming soon:  Spanish

Variable Message Boards

MONSTER MASH

NOT CAR CRASH

DRIVE SOBER

BUZZED DRIVING

IS

DRUNK DRIVING

SECURE A SOBER

RIDE AND SCARE

AWAY THE RISKS

KEEP IT SPOOKY

NOT DEADLY

DRIVE SOBER

BEFORE THE FUN

PLAN A SOBER

HALLOWEEN RIDE

HALLOWEEN PLANS

MEAN DESIGNATED

DRIVERS NEEDED

HAPPY HALLOWEEN

DRIVE SOBER

DRIVE SAFE

Download All Text

Graphics

Asset Type

English
Boo-ze | Static | English 1080x1350 | Facebook, X, Instagram
Boo-ze | Animated | English 1080x1920 | Vertical Video
Spanish
Horror | Static | Spanish 1080x1350 | Facebook, X, Instagram
Horror | Animated | Spanish 1080x1920 | Vertical Video

Additional Resources