United States Department of Transportation United States Department of Transportation

Thanksgiving Eve

About

Key Dates:

  • November 22-26: Thanksgiving Eve Campaign
  • November 26: Thanksgiving Eve

Relevant, timely and seasonal messaging can help boost traffic safety communication efforts. 

We offer themed material for ahead of the Thanksgiving holiday that encourages people to not get behind the wheel after drinking and to plan for a safe, sober ride home.

Facts

Thanksgiving Eve

  • In 2022, 100 drivers were involved in fatal traffic crashes on Thanksgiving Eve (6 p.m. November 23 to 5:59 a.m. November 24).
    • 35% (35) of those drivers involved were drunk, with a blood alcohol level of .08 g/dL or higher.
    • 23% (23) of those drivers involved had a blood alcohol level at or above .15 g/dL.

  • From 2018 to 2022, there were 479 drivers involved in fatal traffic crashes on Thanksgiving Eve.

    • 30% (143) of those drivers involved were drunk, with a blood alcohol level of .08 g/ dL or higher.
    • 19% (91) of those drivers involved had a blood alcohol level at or above .15 g/dL.
    • The 21-34 age group had the highest percentage (38%) of drivers involved in fatal drunk-driving crashes on Thanksgiving Eve from 2018-2022.
    • Of all drunk drivers involved in fatal traffic crashes that occurred on Thanksgiving Eve from 2018-2022, 109 were males and 25 were females. 
       

    For general drunk-driving facts, visit our Drunk Driving section.

    For facts translated in Spanish, visit NHTSA.gov/Espanol.

Social Media

Sample social media posts are available for you to use on your various social media platforms, including Facebook, X and Instagram.

This social media playbook contains sample social media content. Download this guide for instructions on posting the below playbook graphics to Facebook, X and Instagram. The content is designed for easy posting and seamless integration into your current social media strategy.

  • Coming Soon

Additional sample social media posts are also available for download. Images often help boost the engagement on social posts. Our image library, linked below in the Resource section, has a variety of images that you can associate with these sample social media posts.

Talking Points

We've prepared talking points related to this topic. After downloading, we encourage you to add local stats and facts to the document. 

Earned Media

We've produced sample news releases that can be used for media outreach.

Variable Message Board

BUZZED DRIVING

IS

DRUNK DRIVING

TURKEY DAY EVE

PLANS INCLUDE A

SOBER RIDE HOME

ARRIVE TO THE

TABLE ALIVE

DRIVE SOBER

FRIENDS HELP

EACH OTHER GET

SOBER RIDES

FRIENDS AND

FAMILY WANT YOU

TO DRIVE SOBER

A BUZZED DRIVER

IS A

DEADLY DRIVER

BE GRATEFUL FOR

SOBER DRIVERS

GET A SAFE RIDE

PLAN AHEAD

FOR A

SOBER RIDE

Download All Text

Graphics

Asset Type

English
Catching Up | Animated | English 1200x1200 | Facebook, X, Instagram
Catching Up | Animated | English 1080x1920 | Vertical Video
Catching Up | Static | English 1200x1200 | Facebook, X, Instagram

Additional Resources