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Speeding Catches Up With You

About

Social Norming

Speeding Catches Up With You is a year-round social norming campaign that focuses on speed prevention. Use any of our resources to encourage drivers to drive at the speed limit and to educate people about the dangers of going too fast, including information related to speed and road conditions.

Many assets are available in English and Spanish. Share this information with partner organizations to help spread the message across all communities.

Key Dates

  • July 8–31, 2024: National paid media buy 

Graphics

Asset Type

English
Disaster | English 4 animated | 4 static
Drive Fast | English 4 animated | 4 static
Fast | English 4 animated | 4 static
Spanish
Disaster | Spanish 4 animated | 4 static
Drive Fast | Spanish 4 animated | 4 static
Fast | Spanish 4 animated | 4 static

Talking Points

We've prepared talking points related to speeding. After downloading, we encourage you to add local stats and facts to the document. 

  • Coming soon

Social Media

Sample social media posts are available for you to use on your various social media platforms, including Facebook, X and Instagram.

Images often help boost content engagement, especially on social media posts. We offer a variety of traffic safety images for free in our Image Library, which is linked in our resource section.

  • Coming soon

Earned Media

We've produced sample news releases that can be used for media outreach.

  • Coming soon

Variable Message Boards

SPEEDING KILLS

SAVE A LIFE AND

SLOW DOWN

SPEEDING

CATCHES UP

WITH YOU

SLOW DOWN

AND

DRIVE SAFE

SPEEDING IS NOT

WORTH THE

RISK

Ads

Asset Type

Video | English
Look At The Damage | English TV & Digital | :30, :15, :06 Available by Request
Audio | English
Look At The Damage | English 7 animated | 7 static
Speed Catches Up With You | English Radio | :30
Video | Spansih
Speed | Social Norming | Look At The Damage | Spanish TV & Digital | :30, :15, :06 Available by Request
Audio | Spanish
Speeding Isn't Worth It | Spanish Radio | :30

If a video is noted as Available by Request, it is not available for immediate download. A state may submit a request to NHTSA and the ad can be retagged with their stage logo.

Note: No one may alter, edit, or change a NHTSA TV ad or web video.

Reports

Media Work Plan

  • 2024 coming soon

Media Buy Summary

  • 2024 coming soon

Additional Resources