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420

About

Relevant, timely messaging is an important addition to any communication plan, as it creates an opportunity for engagement with the community.

On the 20th of April, also known as 420 — a number associated with marijuana use — marijuana users might observe a day of increased marijuana use. We have themed material that reminds drivers: If You Feel Different, You Drive Different and that it's dangerous and illegal to drive impaired. 

Talking Points

We've prepared talking points related to 420 and drug-impaired driving. After downloading, we encourage you to add local stats and facts to the document.

Earned Media

We've produced a sample news release that can be used for media outreach.

Message Boards

DRIVING HIGH

RISKS LIVES

DRIVE SOBER

AVOID THE HAZE

DRIVE SOBER ON

420 AND 24 7

A SOBER RIDE

KEEPS EVERYONE

ALIVE ON 420

DONT DRIVE HIGH

SECURE A SOBER

RIDE ON 420

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Resources