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About

Key Dates:

  • October 25-31: Halloween Campaign
  • October 31: Halloween

Relevant, timely messaging is an important addition to any communication plan, as it creates an opportunity for engagement with the community.

We have themed material, in English and Spanish, for Halloween that reminds drivers: If You Feel Different, You Drive Different and that it's dangerous and illegal to drive impaired.

Talking Points

We've prepared talking points related to this topic. After downloading, we encourage you to add local stats and facts to the document. 

Earned Media

We've produced sample news releases that can be used for media outreach.

  • Coming soon:  Spanish

Variable Message Board

ADD A SOBER

RIDE TO YOUR

HALLOWEEN PLANS

A PLANNED SOBER

RIDE IS AN EASY

HALLOWEEN TREAT

AVOID FRIGHTS

DRIVE SOBER TO

GET HOME SAFE

DESIGNATE YOUR

SOBER DRIVER

FOR HALLOWEEN

DONT BE A GHOST

DRIVING HIGH

IS DEADLY

DRUGS IMPAIR

GET A SOBER

HALLOWEEN RIDE

ONLY WITCHES

FLY HIGH

DRIVE SOBER

Graphics

Asset Type

English
Scary | Static | English 1080x1350 | Facebook, X, Instagram
Scary | Animated | English 1080x1920 | Vertical Video
Spanish
Movies | Static | Spanish 1080x1350 | Facebook, X, Instagram
Movies | Animated | Spanish 1080x1920 | Vertical Video

Additional Resources