Fourth of July | Traffic Safety Marketing

About

Key Dates:

July 1-7: Fourth of July Campaign
July 4: Fourth of July

Relevant, timely and seasonal messaging can help boost traffic safety communication efforts.

We offer themed material for the Fourth of July that encourages people to not get behind the wheel after drinking and to plan for a safe, sober ride home.

Facts

Fourth of July Stats

In 2022, 487 people died in traffic crashes during the Fourth of July holiday period.
- 40% (196) of those fatalities occurred in drunk driving crashes.
- Of those who died in drunk driving crashes, 27% were in a crash involving at least one driver or motorcycle operator with a blood alcohol concentration at or above .15 g/dL — almost twice the legal limit in almost every state.
From 2018 to 2022, there were 2,228 traffic crash fatalities during the Fourth of July holiday period.
- 1,414 of those fatalities were a driver.
- 39% (545) of those drivers were drunk.
- The 21-34 age group had the highest percent (50%) of drunk drivers.

More Stats

For general drunk driving statistics, visit our drunk driving section.
For facts translated in Spanish, visit NHTSA.gov/Espanol.

Social Media

Sample social media posts are available for you to use on your various social media platforms, including Facebook, X and Instagram.

This social media playbook contains sample social media content. Download this guide for instructions on posting the below playbook graphics to Facebook, X and Instagram. The content is designed for easy posting and seamless integration into your current social media strategy.

Social Media Playbook | English & Spanish

Additional sample social media posts are also available for download. Images often help boost the engagement on social posts. Our image library, linked below in the Resource section, has a variety of images that you can associate with these sample social media posts.