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Vehicular Heatstroke Prevention

About

Nearly every state in the United States has been affected by a pediatric vehicular heatstroke death. Use this campaign material to help educate parents and caregivers about the dangers of hot cars, including children getting trapped in an unlocked vehicle, being forgotten or mistakenly left, or purposely left. Material also includes safety information for bystanders to safely remove a child from a hot car. 

Timely Messaging: 

  • Monitor weather conditions in your area to determine the best time to use this communication material. While summertime is the peak season, heatstroke can occur in outdoor temperatures as low as 57 degrees. 
  • May 1, Heatstroke Prevention Day.  

Many assets are available in English and Spanish. Share this information with partner organizations to help spread the message across all communities. 

Note: NHTSA is preparing to release a new tagline and campaign material for Vehicular Heatstroke Prevention around May 1. Until then, you can continue using our previous material .

Facts

Facts from NoHeatstroke.org

Get More Facts
  • On average, 37 children die per year due to vehicular heatstroke. 
  • In 2023, 29 children died because of vehicular heatstroke.
  • In 2018 and 2019, we saw a record number of hot car deaths —  53 children died each year.
  • More than 965 children have died due to pediatric vehicular heatstroke since 1998.

Graphics

Asset Type

English
Forgotten | 1200x675 | English X/Twitter
Forgotten | 1200x1200 | English Facebook, Instagram
Left Behind | 1200x675 | English X/Twitter
Left Behind | 1200x1200 | English Facebook, Instagram
Gained Access | 1200x675 | English X/Twitter
Gained Access | 1200x1200 | English Facebook, Instagram
Spanish
Forgotten | 1200x675 | Spanish X/Twitter
Forgotten | 1200x1200 | Spanish Facebook, Instagram
Left Behind | 1200x675 | Spanish X/Twitter
Left Behind | 1200x1200 | Spanish Facebook, Instagram
Gained Access | 1200x675 | Spanish X/Twitter
Gained Access | 1200x1200 | Spanish Facebook, Instagram

Talking Points

We've prepared talking points related to Heatstroke Prevention. After downloading, we encourage you to add local stats and facts to the document. 

Earned Media

We've produced sample news release that can be used for media outreach.

Social Media

This social media playbook contains sample social media content in English and Spanish. Download this guide for instructions on posting graphics to Facebook, X and Instagram. The content is designed for easy posting and seamless integration into your current social media strategy.

Note: NHTSA is preparing to release a new tagline and campaign material for Vehicular Heatstroke Prevention around May 1. Until then, you can continue using the 2023 Social Media Playbook that is linked below.

Also, additional sample social media posts are available for download.

Message Boards

SAVE A LIFE

PREVENT

HOT CAR DEATHS

PREVENT CHILD

HOT CAR DEATHS

STOP LOOK LOCK

PREVENT

HOT CAR DEATHS

STOP LOOK LOCK

Ads

Asset Type

English
Where's Baby? | English
Spanish
Where's Baby? | Spanish

Additional Resources