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United States Department of Transportation United States Department of Transportation

Winter Holidays

About

If You Feel Different, You Drive Different. Drive High, Get a DUI. is a national high-visibility enforcement campaign that runs during specific times of the year. This campaign focuses on the consequences of drug-impaired driving and is supported by increased law enforcement.

Key Dates

  • Paid Media: December 16, 2026 – January 1, 2027

Many assets are available in English and Spanish. Share this information with partner organizations to help spread the message across communities. 

Facts

Talking Points

We've prepared talking points related to this topic. After downloading, we encourage you to add local stats and facts to the document. 

Earned Media

We've produced sample news releases that can be used for media outreach.

  • Coming soon [English/Spanish]

Variable Message Boards

DRIVE HIGH

GET A DUI AND

RUINED HOLIDAYS

FOR JOLLY TIMES

CHOOSE A SOBER

RIDE AND NOT A DUI

DRIVING HIGH

GETS YOU A DUI

GET A SAFE RIDE

DRIVE SOBER TO

GET HOME FOR

THE HOLIDAYS

DRIVING SOBER

IS THE PERFECT

HOLIDAY GIFT

DRUG IMPAIRED

DRIVING IS

ILLEGAL

Download All Text

Ads and Event Banners

Multiple ad options are available in English and Spanish.

Drive High, Get a DUI. event banners are available for you to print or use electronically.

Media Plans

The Media Work Plan provides an overview of the research and trends that inform NHTSA's national paid media plan for the campaign. The Media Buy Summary provides an overview of the media channels, media partner selection and tactics that will be activated to reach the target audience.

  • Coming Soon: Media Buy Summary

Additional Resources