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United States Department of Transportation United States Department of Transportation

August/Labor Day

About

If You Feel Different, You Drive Different. Drive High, Get a DUI. is a national high-visibility enforcement campaign that runs during specific times of the year. This campaign focuses on the consequences of drug-impaired driving and is supported by increased law enforcement.

Key Dates:

  • Enforcement: August 14 – September 7, 2026
  • Paid Media: August 12 – September 7, 2026
  • Earned Media: July 13 – September 14, 2026

Many assets are available in English and Spanish. Share this information with partner organizations to help spread the message across communities. 

Social Media

  • Coming Soon

Talking Points

We've prepared talking points related to this topic. After downloading, we encourage you to add local stats and facts to the document. 

Earned Media

We've produced sample news releases that can be used for media outreach.

  • Coming Soon

Facts

Message Boards

THIS LABOR DAY

DO NOT

DRIVE HIGH

DRIVING HIGH

IS ALWAYS

ILLEGAL

PLAN AHEAD

NEVER DRIVE

HIGH

DRIVE HIGH

GET A

DUI

DUI FOR DRIVING

HIGH GET

A SOBER DRIVER

RELAX RECHARGE

REMEMBER SAFETY

NO DRIVING HIGH

Download All Text

Graphics

Asset Type

English
Ticket To A DUI | Static | English 1080x1350 | Facebook, X, Instagram
Ticket To A DUI | Animated | English 1080x1920 | Facebook, X, Instagram
Spanish
Driving High DUI | Static | Spanish 1080x1350 | Facebook, X, Instagram
Driving High DUI | Animated | Spanish 1080x1920 | Facebook, X, Instagram

Ads and Event Banners

Multiple ad options are available in English and Spanish.

Drive High, Get a DUI. event banners are available for you to print or use electronically.

Media Plans

The Media Work Plan provides an overview of the research and trends that inform NHTSA's national paid media plan for the campaign. The Media Buy Summary provides an overview of the media channels, media partner selection and tactics that will be activated to reach the target audience.

  • Coming Soon: Media Buy Summary

Additional Resources